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The Data Axle modeling database uses selected Data Axle variables as predictors to create your custom model. By Identifying your best customers, their unique characteristics, and matching them to the Lifefiles database, mailers can increase response.
Types of Models:
Response / Mailed Regression Models:
A Response Model is the most powerful and most versatile modeling application because they use behavioral results to identify the most likely responders to future mailings. Response Models use the net mailed and responder records of a mailing (or mailings) and identify the characteristics of the best responders. The data is analyzed as it existed at the time of the mailing. These models can be applied to list rental files, private or cooperative databases, or customer house files.
Profile / Good Customer / Clone Models:
Profile Models identify the best prospects for new customer acquisition by comparing a group of your best customers to a group of non-customers. Your customers, or a subset of your best customers, are matched to the prospecting file to find names common to both files. Then these multi-buyers are compared to a group of non-customers to predict which non-customers are most likely to be good prospects.
All cancelled orders are subject to a $100 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after mail date. |
