|
COUNTS THROUGH 07/28/2025 |
|
|
2,500,000 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
135,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
1,450,000 |
DOG OWNERS |
+
$10.00/M
|
1,050,000 |
CAT OWNERS |
+
$10.00/M
|
|
DONOR DOLLAR AMOUNT |
+
$5.00/M
|
|
MAIL ORDER BUYERS |
+
$5.00/M
|
|
NEWLY ISSUED CREDIT CARDS |
+
$5.00/M
|
|
ETHNICITY |
+
$5.00/M
|
|
BOOK BUYERS |
+
$5.00/M
|
|
SHOPS AT NATURAL FOOD STORES |
+
$5.00/M
|
|
MAGAZINE SUBSCRIBERS |
+
$5.00/M
|
|
APPAREL BUYERS |
+
$5.00/M
|
|
VITAMIN/HERBAL SUPPLEMENTS |
+
$5.00/M
|
|
CLUB/ASSOCIATION MEMBERS |
+
$5.00/M
|
|
CREDIT CARD ACTIVITY |
+
$5.00/M
|
|
CABLE TV SUBSCRIBERS |
+
$5.00/M
|
|
Going green has become "big business" and is the hot buzz of the moment and the environmentalists love it. The Color Green – Pawsitively Pets owners are concerned about their pets health and want them to enjoy the same "green" benefits of their own lifestyles. They shop at pet stores and via catalogs that offer organic pet food, pet treats and other pet products that will help keep their tails wagging and their coats shiny. These consumers recycle, buy earth friendly products and are very concerned about the "carbon footprint" they are leaving behind for future generations. They are very aware of the recycled symbol and environmentally safe inks used by catalogers. These "green" consumers not only practice what they preach, they also contribute generously to causes that promote, fund, and educate individuals about the importance of these issues. These environmentally "green" conscious consumers/donors are perfect for any type of environmental fundraising offer, magazine subscribers, catalog buyers and more! Use the Newly Issued Credit Card select to find out what other fundraisers already know. These consumers are eager to flex their new spending power and are more apt to donate during the first month they receive their cards. We’ve enhanced this database with transactional data to identify high, medium and low credit card activity. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
DEMOGRAPHICS |
|
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
LIFESTYLE SELECT |
$5.00/M |
PHONE NUMBER |
$25.00/M |
RECENCY |
$15.00/M |
RUSH CHARGE |
$150.00/F |
SHIPPING - 2 DAY |
$15.00/F |
SHIPPING - OVERNIGHT |
$30.00/F |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|