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The first wave of Generation Y has graduated from college and has joined the professional workplace. These young adults make up the fastest growing segment of the workforce. These recent college graduates are young, brash, smart, and financially savvy. They believe in saving for retirement early, fully investing in their 401K plans, as well as spending money on all the things they want and need in order to live their lives to the fullest. They're prime prospects for electronics, green and organic products, apparel, investment offers, continuing education and credit offers. These young adults will easily be converted to your favorite e-mail customers but want to see your direct mail offers first, so be sure to get in front of this massive group of active adults. Recommended Usage: Offers geared towards young adults such as Credit, Insurance, Investments, Apparel Catalogs, Cutting Edge Technology, Travel, Fundraising Appeals to Republican & Democratic Political Offers, Children’s Welfare, Religious Causes, Human Rights, Animal Welfare, Humanitarian Appeals, Environmental, Health Fundraising Appeals, Subscriptions, Books & Continuity Clubs, Family-oriented Offers, Public TV Fundraisers |
