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The Pet Devotees file contains everything from leads and treats for cats and dogs, through to gift and home furnishing ideas depicting animal themes.
Recently the Pet Devotees file has been varified against a known pet owner 3rd party list to identify pet ownership, and has resulted in the majority of the list being known pet owners.
Customers on the file are affluent and upmarket buyers who ensure their pampered pooch is always in mind. Sourced through selecting buyers of pet and animal themed products across Scotts & Co’s range of titles including Scotts of Stow, Ancestral Collections and The Verdict, these customers have shown their loyalty to pet and animal offers by consistently responding to other pet and animal associated offers, including charities, publications and pet insurance offers.
Scotts & Co are one of UK’s most prominent names within the mail order industry due to their market leading portfolio which contains a number of the country’s most popular catalogues such as Scotts of Stow, Expert Verdict and Gift Discoveries from Scotts of Stow.
Profile
- Customers are professional and upmarket homeowners
- Aged 50+
- Incomes of £35,000+
- AOV £60.00.
- 81% Female
- ABC1
Interests
- Animals
- Travel
- Outdoor Interests
- Charities
- Arts/Theatre
- Children/Grandchildren
Catalogues include
- Ancestral Collections
- Art Room
- Cucina Direct
- The Verdict
- The Natural Linen Chest
- The Original Gift Company
- Presents Direct
- Scotts of Stow
- Solutions from Renwoods
- Traditional Garden & Country Home
- Viva!
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