|
COUNTS THROUGH 01/02/2024 |
|
|
28,017,680 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
1,001,044 |
HOTLINE LAST 30 DAYS |
+
$10.00/M
|
3,105,955 |
HOTLINE LAST 90 DAYS |
+
$7.50/M
|
|
These consumers, when shopping for apparel, know their sizes as well as the latest fashions. They are cost-conscious and always on the look out to make sure they are getting the best buy for their dollar. Clothing & General Merchandise Mail Order Buyers is filled with proven direct mail buyers and should be a must test for your next Direct Response Campaign. Clothing & General Merchandise Mail Order Buyers of all ages are now spending more time shopping through multiple catalogs and their companion websites as shopping today is much more than just buying, it's an experience itself. Clothing & General Merchandise MOB's are men and women apparel & general merchandise mail order buyers ranging in age from 18 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These mostly female mail order buyers have an average age of 46 with a median income of $41,600. Today's buyers value convenience and choice as well as getting value for their hard-earned money.
Clothing & General Merchandise Mail Order Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
CATALOG, DIRECT MAIL SOLD, BUYERS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
72% FEMALE 27% MALE |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$75.00/F |
FTP |
$75.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
|