American seniors are living longer, are in better health, and possess more resources than at any time in history. They don't see themselves as "old" and probably never will. Instead, they try to remain active, smart, and productive, long after exiting the workforce. Due to unforeseen circumstances, it is becoming more common place for Seniors to move in with their adult children and their families. Adult households with older live-in parents have been identified and are now available from JF Direct Marketing. Just updated, this is a unique Senior Citizen household with the majority of the adult children involved in the buying decisions for their parents as well as themselves. Moreover, this multi-generational situation is becoming commonplace and has created a "unique" marketing opportunity for a great many mailers to reach a receptive target audience. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Exclusive from JF Direct Marketing, Adult Children with Live-In Parents is filled with one of the most untapped and quickly growing market segments in America and should be a must test for all Marketers when planning their next family, health care and insurance direct response campaign.
Adult Children with Live-In Parents is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability. |
