The Swiss Colony - Catalog Blow-ins

The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926. Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.

SEGMENTS COUNTS THROUGH 04/02/2025
15,528,000 TOTAL UNIVERSE / BASE RATE $50.00/M
 694,000 AUGUST    
 1,252,000 SEPTEMBER    
 702,000 OCTOBER    
 12,880,000 NOVEMBER    
DESCRIPTION
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 The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926.
Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.

 

Average Age is 66

Average Income is $75,000

Average Purchase is $90

Gender is 76% female

 

Usage as of 10/01/24:

Consumer Cellular

Insurance Mailer

Medical Mailer

Nano Hearing Aid

The Bradford Group

  

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!  

  

SHIPPING INFORMATION

Materials must be delivered no more than 4 weeks and no less than 3 weeks prior to the insertion date. Receipt of product in advance of 4 weeks may incur storage charges.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Blow-in Program   
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 76% FEMALE 24% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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