Blair Enhanced Masterfile Mailing List

These buyers have purchased a wide variety of apparel and home products through direct mail. Choose from Age, Income, Presence of Child, Interest in Health, Cooking Interest, Gardening, Donors, Dog/Cat Owners, Ethnicity, Religion, Spanish Speaking and much more! Age: 55+ HHI: $45K+ AOS: $60.00

SEGMENTS

COUNTS THROUGH 04/30/2025

886,222

TOTAL UNIVERSE / BASE RATE

$95.00/M

175,043

1 MONTH BUYERS

+ $25.00/M

355,641

3 MONTH BUYERS

+ $20.00/M

571,060

6 MONTH BUYERS

+ $15.00/M

880,133

12 MONTH BUYERS

$95.00/M

FUNDRAISER RATE

$70.00/M

PUBLISHER RATE

$70.00/M

SEASONAL FOOD RATE

$80.00/M

DESCRIPTION

With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes. Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home. Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.

Demographics:

Average Age: 60+

Home Owners: 82%

Percent of on-line buyers: 21.5%

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #234308 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
100% ($10.00/M RUN CHARGE)
EXCHANGE IS AVAILABLE
REUSE IS AVAILABLE ON ORDERS OF 5,000
CANCELLATION FEE AT $150.00/F