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COUNTS THROUGH 07/28/2025 |
|
|
4,000,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
LAST 3 MONTHS |
+
$10.00/M
|
1,800,000 |
LAST 6 MONTHS |
+
$5.00/M
|
3,600,000 |
LAST 12 MONTHS |
NO CHARGE
|
|
These Mom’s all have children ages 4- 13. They are the early birds who know they have next year to hear “ Mom I don’t wanna get up” Planning for the next school year allows them to get a jump on general merchandise such as cloths, books and school supplies, after school activities and after care. Keeping up with all the brand names is easy but expensive. These consumers all have an income of 40K plus and most own their home. They are all credit card users and looking for more, which makes them not only spending consumers but credit seekers as well. One thing about Mom she will always say YES!
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, RETAIL/POP, CATALOG, CASH BUYERS, BUYERS, DIRECT RESPONSE |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
95% FEMALE 5% MALE |
SPENDING: |
$125.00 AVERAGE ORDER |
|
$10+ BUYERS |
$5.00/M |
$100+ BUYERS |
$5.00/M |
$20+ BUYERS |
$5.00/M |
$25+ BUYERS |
$5.00/M |
$30+ BUYERS |
$5.00/M |
$40+ BUYERS |
$5.00/M |
$50+ BUYERS |
$5.00/M |
$75+ BUYERS |
$5.00/M |
12 MONTH HOTLINE |
NO CHARGE |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
AGE OF CHILDREN |
$5.00/M |
CHILDS AGE RANGE SELECT |
$5.00/M |
COUNTY |
$5.00/M |
CREDIT CARD BUYERS |
$5.00/M |
DOLLAR SELECT |
$5.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$15.00/M |
GENDER OF CHILD |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MARITAL STATUS |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
NUMBER OF CHILDREN |
$5.00/M |
ONE NAME PER SITE |
$5.00/M |
PAID |
$5.00/M |
PHONE NUMBER |
$20.00/M |
POSTAL CODE |
$5.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
TEENAGERS (AGES 13-19) |
$5.00/M |
ZIP |
$5.00/M |
ADDRESSING |
KEY CODING |
$0.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
KEYING |
$5.00/M |
RUN CHARGE |
$10.00/M |
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