MOM'S WITH SCHOOL AGE FAMILIES Mailing List

These Mom’s all have children ages 4- 13. They are the early birds who know they have next year to hear “ Mom I don’t wanna get up” Planning for the next school year allows them to get a jump on general merchandise such as cloths, books and school supplies, after school activities and after care. Keeping up with all the brand names is easy but expensive. These consumers all have an income of 40K plus and most own their home. They are all credit card users and looking for more, which makes them not only spending consumers but credit seekers as well. One thing about Mom she will always say YES!

SEGMENTS COUNTS THROUGH 07/28/2025
4,000,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 300,000 MONTHLY HOTLINE     + $20.00/M
 900,000 LAST 3 MONTHS     + $10.00/M
 1,800,000 LAST 6 MONTHS     + $5.00/M
 3,600,000 LAST 12 MONTHS     NO CHARGE
DESCRIPTION

These Mom’s all have children ages 4- 13. They are the early birds who know they have next year to hear “ Mom I don’t wanna get up” Planning for the next school year allows them to get a jump on general merchandise such as cloths, books and school supplies, after school activities and after care. Keeping up with all the brand names is easy but expensive. These consumers all have an income of 40K plus and most own their home. They are all credit card users and looking for more, which makes them not only spending consumers but credit seekers as well. One thing about Mom she will always say YES!

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: MULTI SOURCED, RETAIL/POP, CATALOG, CASH BUYERS, BUYERS, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 95% FEMALE 5% MALE  
SPENDING: $125.00 AVERAGE ORDER 
SELECTS
$10+ BUYERS   $5.00/M
$100+ BUYERS   $5.00/M
$20+ BUYERS   $5.00/M
$25+ BUYERS   $5.00/M
$30+ BUYERS   $5.00/M
$40+ BUYERS   $5.00/M
$50+ BUYERS   $5.00/M
$75+ BUYERS   $5.00/M
12 MONTH HOTLINE   NO CHARGE
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
AGE OF CHILDREN   $5.00/M
CHILDS AGE RANGE SELECT   $5.00/M
COUNTY   $5.00/M
CREDIT CARD BUYERS   $5.00/M
DOLLAR SELECT   $5.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $15.00/M
GENDER OF CHILD   $5.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
INCOME SELECT   $5.00/M
LENGTH OF RESIDENCE   $5.00/M
MAIL ORDER BUYERS   $5.00/M
MARITAL STATUS   $5.00/M
MONTHLY HOTLINE   $20.00/M
NUMBER OF CHILDREN   $5.00/M
ONE NAME PER SITE   $5.00/M
PAID   $5.00/M
PHONE NUMBER   $20.00/M
POSTAL CODE   $5.00/M
PRESENCE OF CHILDREN   $5.00/M
SCF   $5.00/M
STATE   $5.00/M
TEENAGERS (AGES 13-19)   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $0.00/M
EMAIL  $50.00/F
FTP  $50.00/F
KEYING  $5.00/M
RUN CHARGE  $10.00/M
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