Poetry Mailing List

The Poetry catalog targets upscale females with an eye for elegant, chic, effortlessly wearable style. Spending an average of $400, these buyers are purchasing apparel and accessories for office, day and evening wear.

SEGMENTS COUNTS THROUGH 07/07/2024
38,458 TOTAL UNIVERSE / BASE RATE $125.00/M
 38,458 12 MONTH BUYERS     $125.00/M
 25,067 6 MONTH BUYERS     + $10.00/M
  FUNDRAISER/PUBLISHER RATE     $70.00/M
 24,245 13-24 MONTH BUYERS     $120.00/M
DESCRIPTION

Poetry has brought its successful European catalogue into the US and is now making available its unique file of US-based customers. The Poetry catalog targets upscale females with an eye for elegant, chic, effortlessly wearable style. Spending an average of $400, these buyers are purchasing apparel and accessories for office, day and evening wear. 100% Direct Mail sold. Virtually all are credit card purchasers. The typical Poetry customer is 50-65 years of age with an average household income of $150K+. Most are professional, married homeowners, who demand style and comfort to maintain their busy lifestyles. With an unsurpassed focus on service, Poetry has produced a highly qualified list of satisfied customers who will respond favorably to offers for quality apparel and accessories, home décor, gifts, subscriptions and financial services. Visit www.poetryfashion.com to learn more about Poetry!

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG 
PRIVACY: OPT-OUT 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 99% FEMALE 1% MALE  
SELECTS
$100+ BUYERS   $45.00/M
$150+   $50.00/M
$200+   $60.00/M
$50+   $25.00/M
$75+   $35.00/M
12 MONTH HOTLINE   
6 MONTH HOTLINE   $10.00/M
GENDER/SEX   $8.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  $50.00/F
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