|
COUNTS THROUGH 05/02/2025 |
|
|
| 2,488,657 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
| 1,203,966 |
PHONE |
+
$10.00/M
|
| 1,994,078 |
EMAIL |
+
$45.00/M
|
|
|
|
These active consumers are well aware of the great amount of work and maintenance that pools require. Pool owners enjoy home life, entertaining, and relaxing. They are always looking for more efficient maintenance products, safer products for their children and pets, and more entertaining options for the company they enjoy having around them. Pool owners are willing to spend their money on products that will enhance their swimming and lounging activities. Their interests include home-improvement, decorating, outdoor activities, and entertainment. This file is updated monthly to ensure accuracy and success, with a variety of selections available!
Recommended Usage
This database is recommended for a variety of offers, such as retail, catalogs, pool manufacturing companies, real estate, pool cleaning services, supplies, and more.
Consider the Facts:
- 50.6% of pools in the U.S. are In-Ground pools
- 47.1% of pools in the U.S. are Above-Ground pools
- 2.9% of pools in the U.S. are Commercial pools
How Our Data is Compiled
Our Pool Owners Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
Popular Selections
Age
Gender
Geography
Income
Dwelling Type
Pool Type
Buying Habits
Presence of Children
Presence of Pets
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
CREDIT CARDS, TELEMARKETING, INTERNET/ON-LINE, MASTERFILE ENHANCED, LIFESTYLE QUESTIONNAIRE, BUYERS, OPT-IN E-MAIL, PUBLICATIONS, CATALOG, RETAIL/POP, MULTI SOURCED, DIRECT RESPONSE, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$5.00/M |
| BUYING HABITS |
$10.00/M |
| CREDIT CARD TYPE |
$15.00/M |
| ETHNICITY |
$15.00/M |
| GENDER/SEX |
$10.00/M |
| GEO SELECT |
$5.00/M |
| HOME VALUE |
$15.00/M |
| HOUSEHOLD INCOME SELECT |
$10.00/M |
| LENGTH OF RESIDENCE |
$15.00/M |
| LIFESTYLE SELECT |
$15.00/M |
| MARITAL STATUS |
$10.00/M |
| OCCUPATION |
$15.00/M |
| PRESENCE OF CHILDREN |
$10.00/M |
| PRESENCE OF PETS |
$10.00/M |
| TYPE OF POOL |
$15.00/M |
| YEAR BUILT - AGE OF HOME |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| A/B SPLIT |
$100.00/F |
| CARRIER ROUTE |
|
| CD ROM |
$75.00/F |
| EMAIL |
$50.00/F |
| HTML CREATIVE |
$395.00/F |
| NTH NAME |
|
| RUN CHARGE |
$10.00/M |
| ZIP + 4 |
|
|
