3-N-1 DIRECT--BOOK BUYERS & READING ENTHUSIASTS Mailing List

The 3-N-1 Direct – Book Buyers & Reading Enthusiasts marketing program was designed to address the multi-channel marketing needs that challenge today's mailers. Does your mailer need to send an email and follow up with a phone call? Or, are emails followed up with a post card mailing in their marketing plans? The 3-N-1Direct- Book Buyers & Reading Enthusiasts file’s unique capabilities are ready to provide an answer to their needs. With 100% matching postal, email and phones, there is no need to look further. A multi-channel marketing approach helps to drive traffic to websites, retail locations and also helps to increase brand awareness. Studies have shown that when demographic information is combined with buyer activity, response rates to direct mail and e-mail offers increase significantly. The consumers here will appreciate receiving a communication in the medium they prefer. Use 3-N-1 Direct – Book Buyers & Reading Enthusiasts to gain access to the avenue that reaches these consumers best – whether it is postal, email or telemarketing. Sourced from known direct mail responders and enhanced, updated and refreshed with monthly co-registration, on-line offers and household trigger data. Select by reading interest to reach the marketing your mailer needs!

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