This most complete file contains more than 6,000,000 avid home and gardening buyers. It is available for postal mailing, telemarketing, or emailing. The file is updated monthly and additional selections include entertainment type, furnishings interest, gardening interest, improvement plans, budget, type of home, age, gender, income, geography, and recency. This comprehensive database is derived from daily online questionnaire and survey feeds from more than three dozen consumer panel websites.
|
Postal |
Phone |
Email |
Entertainment |
327478 |
137436 |
56201 |
Home Entertaining |
1274 |
681 |
465 |
Outdoor Entertaining |
326240 |
136767 |
55752 |
Furnishing |
2098955 |
960865 |
564456 |
Craftmatic/Tempur-Pedic/Sleep Number Bed - Interest In |
46603 |
24384 |
16910 |
Deck |
108529 |
36854 |
24640 |
Fine Arts Purchased - Catalog/Mail |
93060 |
47605 |
13733 |
Fine Arts Purchased - Internet |
83049 |
37987 |
11862 |
Home Decor Offers |
358036 |
170086 |
169810 |
Home Furnishings Purchased - Catalog/Mail |
910763 |
429208 |
216092 |
Home Furnishings Purchased - Internet |
305358 |
124528 |
40534 |
Kitchen Items |
34707 |
16779 |
15708 |
Security System - Have |
52 |
31 |
20 |
Spa/Hot tub |
27992 |
11000 |
6215 |
Swimming Pool |
483166 |
208525 |
161805 |
Swimming Pool - Plan to |
97967 |
63948 |
28104 |
Water filtration system |
36569 |
12203 |
9963 |
Yard and lawn furniture |
312 |
129 |
194 |
Gardening |
5329185 |
2313849 |
1164593 |
Garden Supplies Purchased - Catalog/Mail |
328130 |
147391 |
49417 |
Garden Supplies Purchased - Internet |
331009 |
128725 |
45557 |
Gardening |
4830629 |
2078673 |
1076864 |
Gardening - Organic |
844133 |
385802 |
228273 |
Gardening Club - Member |
110231 |
42656 |
21833 |
Gardening Clubs - Info on |
41550 |
18947 |
12325 |
Home |
12766240 |
6124462 |
2782152 |
Own Apartment |
387248 |
179804 |
84343 |
Own Home |
6725439 |
2554288 |
1389670 |
Rent Apartment |
2716464 |
1618145 |
641291 |
Rent Home |
2625822 |
1557544 |
625014 |
Rent Other |
2533384 |
1566724 |
835289 |
Home Change |
5681864 |
3213475 |
1392075 |
Move - Last 6 Mo. |
1571676 |
890867 |
410145 |
Move - Plan To |
3383146 |
1936674 |
863342 |
Moving Services |
23426 |
14343 |
6365 |
New Home Price Range $1,000,000+ |
137 |
108 |
62 |
New Home Price Range $100,000 - $200,000 |
2155 |
1397 |
1075 |
New Home Price Range $200,000 - $300,000 |
300 |
179 |
129 |
New Home Price Range $300,000 - $400,000 |
115 |
66 |
53 |
New Home Price Range $400,000 - $550,000 |
88 |
53 |
44 |
New Home Price Range $550,000 - $800,00 |
29 |
16 |
13 |
New Home Price Range $800,000 - $1,000,000 |
26 |
17 |
16 |
Plan to Buy - Condominium |
246 |
154 |
108 |
Plan to Buy - Single Family Home |
2975 |
1925 |
1487 |
Purchase a Home - Last 6 Mo. |
895540 |
461834 |
216871 |
Purchase a Home - Plan To |
2087489 |
1196618 |
490036 |
Real Estate Help |
28027 |
15014 |
17164 |
Selling Home |
2629 |
1289 |
803 |
Home Purchase Year |
24912 |
13046 |
11865 |
1944 |
272 |
182 |
120 |
1945 |
113 |
80 |
58 |
1946 |
92 |
66 |
39 |
1947 |
66 |
42 |
33 |
1948 |
37 |
28 |
17 |
1949 |
31 |
18 |
14 |
1950 |
39 |
22 |
22 |
1951 |
36 |
24 |
15 |
1952 |
19 |
10 |
9 |
1953 |
40 |
25 |
20 |
1954 |
18 |
12 |
7 |
1955 |
20 |
13 |
8 |
1956 |
29 |
16 |
11 |
1957 |
32 |
26 |
11 |
1958 |
32 |
16 |
17 |
1959 |
37 |
23 |
8 |
1960 |
68 |
45 |
34 |
1961 |
61 |
40 |
25 |
1962 |
66 |
40 |
39 |
1963 |
40 |
26 |
16 |
1964 |
46 |
30 |
17 |
1965 |
64 |
32 |
35 |
1966 |
78 |
51 |
36 |
1967 |
92 |
61 |
39 |
1968 |
91 |
57 |
42 |
1969 |
103 |
61 |
53 |
1970 |
169 |
115 |
79 |
1971 |
157 |
97 |
73 |
1972 |
194 |
108 |
84 |
1973 |
94 |
48 |
33 |
1974 |
57 |
30 |
27 |
1975 |
78 |
39 |
34 |
1976 |
79 |
33 |
36 |
1977 |
74 |
34 |
36 |
1978 |
124 |
56 |
60 |
1979 |
102 |
44 |
46 |
1980 |
153 |
72 |
65 |
1981 |
83 |
39 |
46 |
1982 |
103 |
47 |
49 |
1983 |
126 |
56 |
51 |
1984 |
142 |
59 |
61 |
1985 |
228 |
108 |
102 |
1986 |
203 |
90 |
80 |
1987 |
170 |
74 |
70 |
1988 |
227 |
97 |
107 |
1989 |
260 |
116 |
125 |
1990 |
393 |
210 |
174 |
1991 |
308 |
144 |
143 |
1992 |
354 |
153 |
174 |
1993 |
376 |
175 |
172 |
1994 |
437 |
221 |
201 |
1995 |
570 |
257 |
253 |
1996 |
629 |
300 |
276 |
1997 |
612 |
286 |
273 |
1998 |
859 |
422 |
383 |
1999 |
997 |
485 |
451 |
2000 |
1474 |
728 |
692 |
2001 |
1271 |
610 |
586 |
2002 |
1198 |
582 |
572 |
2003 |
1592 |
755 |
734 |
2004 |
2005 |
988 |
930 |
2005 |
2915 |
1554 |
1482 |
2006 |
4585 |
2834 |
2419 |
Home Value |
10025866 |
4351958 |
1992604 |
$1,000,000+ |
170327 |
77828 |
36878 |
$100,000 - $124,999 |
1163210 |
480467 |
251834 |
$125,000 - $149,999 |
957998 |
367206 |
209793 |
$150,000 - $174,999 |
799884 |
296999 |
176350 |
$175,000 - $199,999 |
619326 |
225025 |
137732 |
$200,000 - $249,999 |
800956 |
275787 |
180695 |
$25,000 - $49,999 |
878425 |
478910 |
185127 |
$250,000 - $299,999 |
589193 |
199550 |
130675 |
$300,000 - $349,999 |
409626 |
136462 |
94032 |
$350,000 - $399,999 |
291723 |
98058 |
66593 |
$400,000 - $449,999 |
227766 |
77351 |
51548 |
$450,000 - $499,999 |
167601 |
59836 |
38698 |
$50,000 - $74,999 |
1107536 |
553967 |
238240 |
$500,000 - $599,999 |
204639 |
71663 |
48040 |
$600,000 - $699,999 |
137969 |
52124 |
32138 |
$700,000 - $799,999 |
110971 |
45883 |
25960 |
$75,000 - $99,999 |
1247956 |
559710 |
266249 |
$800,000 - $899,999 |
89050 |
40212 |
20271 |
$900,000 - $999,999 |
55578 |
26116 |
12074 |
<$24,999 |
940947 |
553181 |
166879 |
Improvement Project Size |
51230 |
24006 |
12978 |
$1000 - $2500 |
9303 |
4260 |
2399 |
$10000 - $25000 |
4543 |
1979 |
1148 |
$100000 - $200000 |
594 |
272 |
144 |
$200000 + |
607 |
283 |
139 |
$2500 - $5000 |
9302 |
4148 |
2438 |
$25000 - $50000 |
2283 |
1024 |
593 |
$500 - $1000 |
8296 |
4051 |
2119 |
$5000 - $10000 |
6714 |
2974 |
1781 |
$50000 - $100000 |
1113 |
533 |
274 |
Up to $500 |
10508 |
5458 |
2687 |
Improvement Projects |
3557735 |
1652219 |
830918 |
Air Conditioner |
622 |
305 |
110 |
Basement |
4641 |
1945 |
1373 |
Bath Remodel |
55180 |
25949 |
15520 |
Carpeting |
2452 |
1035 |
1001 |
Commercial Remodel |
1988 |
1009 |
487 |
Deck Addition |
6261 |
2367 |
3144 |
Fencing |
12576 |
6355 |
3102 |
Floors |
9771 |
4224 |
3077 |
Garage |
625 |
249 |
124 |
Gutters |
9744 |
4487 |
2512 |
Heating and Cooling |
11137 |
5713 |
2878 |
Home Design |
6173 |
3072 |
1800 |
Home Improvement |
2577901 |
1193848 |
574787 |
Home Office |
155 |
44 |
43 |
Improve energy efficiency |
956 |
479 |
507 |
Interior / Exterior Painting |
14117 |
6737 |
3467 |
Kitchen Remodel |
97357 |
43394 |
38633 |
Landscaping |
42353 |
18036 |
14227 |
Major Home Improvement - Last 6 Months |
934720 |
412919 |
232808 |
Out Buildings |
6752 |
3299 |
1703 |
Paint |
3465 |
1145 |
1080 |
Paving |
7601 |
3541 |
1877 |
Plan - Unknown |
17725 |
8128 |
4213 |
Plan to Start 0 - 15 Days |
5445 |
2627 |
1280 |
Plan to Start 0 - 30 Days |
7655 |
3597 |
1817 |
Plan to Start 30 - 60 Days |
2017 |
874 |
405 |
Plan to Start 60 - 90 Days |
7547 |
3423 |
1876 |
Plan to Start 90 + Days |
2834 |
1144 |
547 |
Playground |
4168 |
2138 |
1162 |
Plumbing |
7259 |
3848 |
1873 |
Pool |
19077 |
9645 |
4568 |
Rental Remodel |
8991 |
5195 |
2292 |
Residential Remodel |
65125 |
29276 |
24963 |
Roofing |
18649 |
8810 |
4834 |
Room Addition |
15195 |
7678 |
3958 |
Screen Porch/Sun Room |
4996 |
2537 |
1206 |
Security System |
13393 |
7228 |
4294 |
Siding |
22258 |
10985 |
5642 |
Window - Shades/Blinds |
173184 |
88165 |
57247 |
Windows |
35201 |
16700 |
9023 |
Maintenance |
1715077 |
764995 |
378968 |
Carpet Cleaning |
70304 |
28310 |
15283 |
Interior Decorating |
380876 |
162602 |
66735 |
Lawn Service Interest |
4018 |
1887 |
1255 |
Pest Control Services |
6476 |
3397 |
2552 |
Septic Tank - Have |
1324165 |
571971 |
310641 |
Septic Tank - Plan To |
91015 |
63828 |
20566 |
Supplies |
788792 |
316099 |
162945 |
Home Base |
28608 |
12194 |
5467 |
Home Depot |
713450 |
284053 |
145984 |
Lowes |
13681 |
5046 |
5824 |
Menard's |
73441 |
28885 |
14423 |
Other |
141010 |
56537 |
26306 |
Type of House Owned |
2231926 |
1013488 |
678746 |
Co-op |
453 |
235 |
66 |
Commercial |
321 |
183 |
96 |
Condo |
21940 |
11556 |
5820 |
Duplex |
7917 |
4791 |
2115 |
Investment (Multi Family) |
601 |
302 |
152 |
Investment (Single Family) |
956 |
492 |
346 |
Lot/Land |
40 |
17 |
8 |
Mobile Home |
3351 |
1779 |
1459 |
Multi-Family Dwelling Unit |
2473 |
1525 |
1157 |
Other |
1959837 |
877317 |
603591 |
Rental/Investment |
1568 |
954 |
774 |
Second/Vacation |
62026 |
30687 |
15180 |
Single Family (Primary) |
271242 |
133038 |
83089 |
Single Family (Secondary) |
1122 |
641 |
240 |
Townhouse |
17216 |
9193 |
4864 |
Years at Residence |
14284879 |
6864212 |
3073553 |
1 |
4077197 |
2309870 |
1009180 |
10 |
640815 |
259488 |
147622 |
11 |
256901 |
96745 |
60799 |
12 |
307650 |
113976 |
69961 |
13 |
235204 |
87260 |
54552 |
14 |
215350 |
78486 |
49270 |
15 |
310979 |
113592 |
71224 |
16 |
192497 |
69235 |
44431 |
17 |
172909 |
64577 |
39558 |
18 |
266758 |
102420 |
61665 |
19 |
167233 |
66167 |
39193 |
2 |
2115212 |
1112829 |
524270 |
20 |
272292 |
98639 |
64743 |
21 |
119256 |
43249 |
28763 |
22 |
121555 |
43202 |
28475 |
23 |
105961 |
38142 |
25214 |
24 |
89505 |
33133 |
20945 |
25 |
142743 |
50255 |
33075 |
26 |
86787 |
33271 |
19896 |
27 |
84419 |
32933 |
19472 |
28 |
79333 |
30806 |
19011 |
29 |
72961 |
29892 |
17721 |
3 |
1462166 |
722265 |
348717 |
30 |
102648 |
31474 |
23749 |
31 |
32363 |
9567 |
7794 |
32 |
36882 |
10893 |
8652 |
33 |
30810 |
9030 |
7552 |
34 |
26295 |
7751 |
6323 |
35 |
41088 |
12077 |
9602 |
36 |
20744 |
6334 |
4939 |
37 |
18023 |
5409 |
4162 |
38 |
17064 |
5123 |
4057 |
39 |
11556 |
3623 |
2728 |
4 |
997886 |
470866 |
235719 |
40 |
31518 |
9514 |
7227 |
41 |
9535 |
2975 |
2268 |
42 |
11446 |
3415 |
2668 |
43 |
9671 |
3001 |
2259 |
44 |
7976 |
2484 |
1984 |
45 |
11298 |
3363 |
2658 |
46 |
6324 |
2007 |
1582 |
47 |
5797 |
1918 |
1371 |
48 |
5518 |
1763 |
1381 |
49 |
4196 |
1411 |
1063 |
5 |
950509 |
430054 |
222662 |
50 |
9496 |
3042 |
2221 |
51 |
3176 |
1035 |
766 |
52 |
3505 |
1241 |
806 |
53 |
2905 |
1020 |
745 |
54 |
2435 |
907 |
589 |
55 |
2762 |
973 |
670 |
56 |
1806 |
679 |
463 |
57 |
1571 |
585 |
366 |
58 |
1345 |
497 |
333 |
59 |
869 |
315 |
201 |
6 |
675320 |
291621 |
159305 |
60 |
1592 |
566 |
315 |
61 |
527 |
171 |
141 |
62 |
629 |
225 |
160 |
63 |
537 |
173 |
111 |
64 |
473 |
172 |
112 |
65 |
629 |
216 |
133 |
66 |
408 |
158 |
85 |
67 |
427 |
172 |
94 |
68 |
484 |
223 |
97 |
69 |
1009 |
512 |
188 |
7 |
556712 |
234808 |
128066 |
70 |
18423 |
9835 |
3588 |
8 |
481155 |
197183 |
112406 |
9 |
326509 |
130911 |
77126 |
|