America on the Move - New Borrowers is a comprehensive listing of over 2 million households that have recently borrowed money. These Borrowers have added a 1st mortgage or refinanced their existing homes. What they have in common is an influx of new money at their disposal. These funds are often used by New Borrowers to improve their homes through additions and remodeling.
This New Borrower data is collected from County Records offices. The file is rebuilt monthly and up to 6 months worth of data is available. New monthly updates are typically available the first Friday of each month.
Our Prior Week's Hot Line is updated on a weekly basis and contains the most up-to-date records available for this desirable market segment.
The database allows you to reach Households that have just gained a substantial amount of buying power. They are an ideal audience for Home Improvement ideas and marketers of Furniture, Appliances, Landscaping, Decorating and more.
* See related lists:
America On The Move - New Homeowners
America On The Move - New Movers
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