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This is a file of consumers who have completed a home improvement survey at the local mall, fair, theme park or other entertainment event. These goal oriented consumers are serious prospects for any home improvement, financial or home & garden offers!
- 75% are betweeen the age 25-44
- 70% have 2 or more children
- 35% are first time homeowners
- 57% own 2 cars
- 47 % are college grads
- 87% purchase by mail
- 70% are married
- $75K Median HH income
SEGMENTS
REFI L6M: 2.5MM
Equity Loan L6M: 890,000
New Born L6M: 1.1MM
Book Buyers: 700,800
Mail Order: 1.7MM
Kitchen Products: 325,900
Do it Yourself: 1.9MM
Wood Working: 607,000
Home & Garden: 1.4MM
SOURCE
Drop Box Leads & Court House Records
SELECTION INCLUDES
Name/Address/Telephone/Geography/ Home Value/Residence Type/New Born/
Full MortgageData
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