|
COUNTS THROUGH 03/07/2025 |
|
|
| 4,927,672 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 4,927,672 |
12 MONTH MAIL ORDER BUYERS |
$55.00/M
|
| 1,643,705 |
AGE 50+ |
+
$7.50/M
|
| 1,382,691 |
90 DAY MOB HOTLINE |
+
$10.00/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
Blue Collar Heavies
Believe strongly in insuring and protecting their families and property. Value conscious-always looking for good buys.
Median Age: 39
Median Income: $30,000
Background/Identity
* Large families
* Limited education
Lifestyle/Finances
* Low to middle income
* Many homeowners
* Insure to protect family and property
Leisure Activities/Interests
* Enjoy reading magazines and working around the house.
* Feel comfortable buying through the mail
Email addresses available! |
|
| POPULARITY: |
 97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| 6-12 MONTH HOTLINE |
$5.00/M |
| AGE OF CHILDREN |
$5.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER/SEX |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME SELECT |
$7.50/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
