|
COUNTS THROUGH 03/26/2026 |
|
|
| 1,600,000 |
TOTAL UNIVERSE / BASE RATE |
$120.00/M |
| 300,000 |
3 MONTH H/L |
|
| 700,000 |
6 MONTH H/L |
|
| 1,200,000 |
12 MONTH H/L |
|
|
|
|
Reach concerned parents with children ages 0-17, who trust children’s books to carefully evaluate, and then make available monthly new titles, including classics, picture-story and activity books in a fun to read monthly bulletin. Parent and child together choose books. The average age of parent is 34, and average age of child is 1-7. 85% are married, 48% are college graduates and the average household income is $55,000. (Telemarketing available).
Source:
Direct Mail, Space, Package Inserts
Selections:
State , SCF, Zip
Gender of Parent
Age: 0-2, 3-5, 6-10, 11-15, 16-17
Gender Of Parent
14% Male 59% Female
Base: $120/M
Selection Charges:
Phone $10/M
Geography 5/M
Age 5/M
Income 5/M
Credit Card 10/M
Media Type 10/M
|
|
| POPULARITY: |
98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT MAIL, SPACE, PACKAGE INSERTS |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
59% FEMALE 14% MALE |
|
|
| AGE |
$5.00/M |
| AGE OF CHILDREN |
|
| CREDIT CARD |
$10.00/M |
| GENDER OF PARENT |
|
| GEO SELECT |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| CD ROM |
$25.00/F |
| DISKETTE |
$25.00/F |
| EMAIL |
$25.00/F |
| FTP |
$25.00/F |
|