Reach concerned parents with children ages 0-17, who trust children’s books to carefully evaluate, and then make available monthly new titles, including classics, picture-story and activity books in a fun to read monthly bulletin. Parent and child together choose books. The average age of parent is 34, and average age of child is 1-7. 85% are married, 48% are college graduates and the average household income is $55,000. (Telemarketing available).
Source:
Direct Mail, Space, Package Inserts
Selections:
State , SCF, Zip
Gender of Parent
Age: 0-2, 3-5, 6-10, 11-15, 16-17
Gender Of Parent
14% Male 59% Female
Base: $120/M
Selection Charges:
Phone $10/M
Geography 5/M
Age 5/M
Income 5/M
Credit Card 10/M
Media Type 10/M
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