HARD TIMES Mailing List

This list of consumers who are struggling to make payments and are under major financial stress. They are slow payers on their credit cards, mortgage, utilities, etc.

SEGMENTS COUNTS THROUGH 01/19/2026
13,315,999 TOTAL UNIVERSE / BASE RATE $125.00/M
 321,955 MONTHLY HL     + $10.00/M
DESCRIPTION

These consumers are struggling to make ends meet.  They've indicated that they are under financial stress and trying to stay above water.  They are prime prospects for credit repair and debt consolidation.  They are looking for a fresh start.   

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, 100% COMPILED FROM SELF REPORTED INFORMATION 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
ETHNIC/ETHNICITY   $25.00/M
GENDER/SEX   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
HOME VALUE   $5.00/M
HOTLINE   $10.00/M
INCOME SELECT   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD-ROM/EMAIL/FTP  $75.00/F
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