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The GENERATIONS(sm) segmentation system is an analytical tool comprising 52 unique clusters. It helps marketers reach and communicate with consumers across five generations — from young to old. Within each generational group, consumers are classified into one of 52 individual clusters based on common purchasing power and behavior, lifestyle choices, demographic attributes, socioeconomic status and attitudes. The GENERATIONS segmentation system provides deeper insight into your customers so you can improve the accuracy of your targeting, tailor your messaging and make more informed marketing decisions.
Seniors (DOB 1945 & earlier)
Strapped Seniors
Rich Retirees
Blooming in the Burbs
Retired Renters
Minorities in the Majority
Indulgent Intellectuals
Family Friendly
Retirement Retreats
Urban Upper Crust
Leading Boomers (DOB 1946 – 1955)
Small Town Traditionalist
Gold ’n’ Gray
Small Town Singles
Mainstream Matures
American Bedrock
Urban Mix
Urban Blues
Credit Commandos
Blue-Collar Strugglers
Settled Suburbanites
Classic Rockers
All-American Online
Trailing Boomers (DOB 1956 – 1964)
Rural Outsiders
Family Transitionals
Urban Outsiders
Suburban Mainstream
Metro Influentials
Wired Wanderers
Urban Sophisticates
Suburban Strivers
Empty Nest Caregivers
American Family Up-and-Coming
Blue-Collar Blend
Urban Strugglers
Gen Xers (DOB 1965 – 1974)
Large Extended Families
Urban Singles
Established & Settling In
Rural & Barely Making It
Married with Children
Struggling in Suburbia
Ethnically Diverse Urbanites
Moving on a Steady Course
Big Bucks in the Big Cities
Millennials (DOB 1975 & Later)
Ethnic Second-City Strugglers
Young, Single & Mobile
Setting Up House & Settling Down
Start-Ups in the Country
Parents on the Go
Living Off Mom & Dad
Chronic Responders
Young Singles in the City
Family First |
