|
COUNTS THROUGH 11/26/2024 |
|
|
187,000,000 |
TOTAL UNIVERSE / BASE RATE |
$35.00/M |
129,000,000 |
MAIL RESPONSIVE |
NO CHARGE
|
|
MAIL-ORDER BUYER |
+
$5.00/M
|
|
SPECIFIC MAIL-ORDER CATEGORY |
+
$20.00/M
|
|
Today, consumers seek more convenience when they have less time to shop for items seen advertised on television or in the newspapers. Easy for them to order and delivered to their doorstep in days, mail-order items are preferred by these consumers. No driving to the mall. No parking nightmares. No crowds. Convenience and lower costs are king with these folks. Compiled from catalog and mail-order purchase data and other direct-mail response sources, the Mail-Order Buyers Database includes consumers who repeatedly shop through catalogs. This database comprises both mail order buyers and mail-responsive individuals. These purchasers often buy items through multiple channels, such as catalogs or ecommerce. Target them with offers for new credit cards and catalogs ranging from apparel and lawn equipment to online subscriptions. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS |
PRIVACY: |
PUBLIC RECORDS, PHONE DIRECTORIES, US CENSUS DATA, CONSUMER SURVEYS AND PURCHASE TRANSACTIONS |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
|
AGE |
$10.00/M |
BANKRUPTCY SUPPRESSION |
$5.00/M |
CENSUS |
$2.50/M |
COUNTY |
$2.50/M |
DWELLING TYPE |
$2.50/M |
ESTIMATED AGE |
$5.00/M |
ESTIMATED INCOME |
$5.00/M |
FAMILY POSITION |
$2.50/M |
GENDER |
$2.50/M |
GEO SELECT |
$2.50/M |
HOME VALUE |
$10.00/M |
HOMEOWNER |
$10.00/M |
HOUSEHOLD COMPOSITION |
$2.50/M |
LENGTH OF RESIDENCE |
$3.50/M |
MAIL ORDER BUYERS |
$15.00/M |
MAIL RESPONSIVE |
$10.00/M |
MARITAL STATUS |
$2.50/M |
MEDIA |
|
NET WORTH |
$20.00/M |
NUMBER OF CHILDREN |
$10.00/M |
OCCUPATION & SOHO |
$10.00/M |
PHONE NUMBER |
$10.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
PRESENCE OF ELDERLY PARENT |
$2.50/M |
SCF |
$2.50/M |
STATE |
$2.50/M |
ZIP |
$2.50/M |
ADDRESSING |
KEY CODING |
$1.00/M |
|