NATIONAL WILDLIFE FEDERATION CUSTOM MODELING Mailing List

The National Wildlife Federation, one of America's oldest and largest conservation organizations, is made up of Americans from all walks of life who value wildlife and wild places. NWF members care deeply about leaving a conservation legacy for wildlife, ourselves, neighbors, and future generations. NWF Membership should be a staple in any Environment-Wildlife and Animal Welfare mailers’ campaigns. The file has also proven successful for Humanitarian, Health, Arts-Cultural, Membership, Veteran-Public Safety, Senior, and Publishing offers. Commercial mailers welcome! http://www.nwf.org/

SEGMENTS COUNTS THROUGH 07/31/2025
331,063 TOTAL UNIVERSE / BASE RATE $85.00/M
 331,063 ACTIVE DONORS     $85.00/M
DESCRIPTION
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The National Wildlife Federation, one of America's oldest and largest conservation organizations, is made up of Americans from all walks of life who value wildlife and wild places. NWF members care deeply about leaving a conservation legacy for wildlife, ourselves, neighbors, and future generations.

 

NWF Membership should be a staple in any Environmental-Wildlife and Animals/Pets mailers’ campaigns. The file has also proven successful for Humanitarian, Health, Arts-Cultural, Membership, Veteran-Public Safety, Senior, and Publishing offers. Commercial mailers welcome!


www.nwf.org/

Additional Charges:
Scoring @ $25/M

Profile/Demographics:
Average age: 75
Average income: $78,000

14% are Grandparents



Customized Models:
Good Customer Match- identifies donors on the National Wildlife Federation file that have similar characteristics to your customers.  The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on National Wildlife Federation house-file.  Sophisticated segmentation techniques are used to reach improved response rates. Mailed Regression- requires mailing a quantity of National Wildlife Federation names considerable enough to provide a minimum 1,000 responses.  The responders are then analyzed against National Wildlife Federation data to build the mailed regression model.

No upfront build charges.

All orders cancelled after merge and/or mail date will be billed at full rental rate.  Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges.  List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 60% FEMALE 31% MALE  
SPENDING: $35.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  $5.00/M
EMAIL DELIVERY (FLAT FEE)  $75.00/F
FTP (FLAT FEE)  $75.00/F
KEYING  $5.00/M
RUN CHARGES  $8.00/M
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