CMC (Consumer Marketing Connection) Warranty Buyers & Responders are consumers who want to protect their investments such as electronics, appliances, computers and automobile. By purchasing a warranty these consumers have the reassurance that in an event the purchase fails, breaks or stops working the product will be replaced or repaired.
The Consumer Marketing Connection is a dynamic database product designed to deliver qualified prospects that can be targeted to a wide range of consumer markets and offers.
Leading multichannel data sources that include direct mail buyers and subscribers, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data. CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer.
Upon request, custom models can be created for marketers requiring pin-point targeting to reach their desired audience – usually with no up-front cost or minimum mailing commitment.
Email addresses opted-in for third party offers are available for CPM marketing campaigns.
| Auto Warranty Buyers |
| Home Warranty Buyers |
| Appliance Warranty Buyers |
| Home Electronics Buyers |
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