American Generation X Mailing List

Reach Generation X Consumers born 1965-1980 living in the US.

SEGMENTS COUNTS THROUGH 05/13/2025
25,512,077 TOTAL UNIVERSE / BASE RATE $80.00/M
  EMAIL     $80.00/M
  POSTAL     $80.00/M
  MULTI CHANNEL (EMAIL & POSTAL)     $120.00/M
DESCRIPTION
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The Generation X file represents subscribers who are experienced internet users and multi-taskers always in search of a good offer to enhance the busy lives they lead.

 

Generation X consumers are classified as those born between 1965-1980. These US consumers are tech-friendly and internet savvy and are confident buying online.

 

PROFILE
52% Female

48% Male

Average Age: 42

Average Income: $68K

Suggested Usage includes Credit Card Offers, Entertainment, Insurance, Magazine Subscriptions, Movies, Music, Travel, Computer Hardware and Software, Automobiles, Dining & Restaurants, Wine, Cell Phone offers, and many more.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: INTERNET/ON-LINE, OPT-IN E-MAIL 
PRIVACY: CONFIRMED OPT-IN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 48% FEMALE 52% MALE  
SELECTS
AGE   NO CHARGE
GENDER   NO CHARGE
HOMEOWNER   NO CHARGE
INCOME   NO CHARGE
LIFESTYLE INTEREST   NO CHARGE
MARITAL STATUS   NO CHARGE
MONTHLY HOTLINE   NO CHARGE
PRESENCE OF CHILDREN   NO CHARGE
SCF   NO CHARGE
STATE   NO CHARGE
ZIP CODE   NO CHARGE
ADDRESSING
KEY CODING  $0.00/
ADDITIONAL EMAIL CREATIVE  $250.00/F
EMAIL PERSONALIZATION  $10.00/M
EMAIL TESTING  NO CHARGE
EMAIL TRACKING  NO CHARGE
EMAIL TRANSMISSION  NO CHARGE
IMAGE HOSTING  NO CHARGE
POSTAL FILE DELIVERY  $25.00/F
RUN CHARGE  $10.00/M
SUPPRESSION FEE LESS THAN 250K NAMES  $300.00/F
SUPPRESSION FEE MORE THAN 250K NAMES  $500.00/F
RELATED LISTS
GENERATION X CONSUMER MASTER FILE EMAIL/POSTAL/PHONE
MILLENNIALS
GENERATION NATION = X AFFLUENT CONSUMERS
GENERATION X - POSTAL & EMAIL MAILING LIST
GEN X CONSUMERS EMAIL/POSTAL/PHONE
EVENTFUL OPT-IN EMAIL SUBSCRIBERS & TICKET BUYERS
ACTIVE HOME IMPROVEMENT SUBSCRIBERS
ETARGETMEDIA CONSUMER EMAIL MASTERFILE
US STUDENT RESOURCES
HIGH-TECH AND SMART HOUSEHOLDS