|
COUNTS THROUGH 12/01/2025 |
|
|
| 3,854,752 |
TOTAL UNIVERSE / BASE RATE |
$70.00/M |
| |
30 DAY HOTLINE |
+
$15.00/M
|
| |
3 MONTH HOTLINE |
+
$10.00/M
|
| |
6 MONTH HOTLINE |
+
$5.00/M
|
| |
INTERESTS: |
|
| 232,389 |
BIKING |
+
$15.00/M
|
| 378,510 |
BOATING/SAILING |
+
$15.00/M
|
| 945,716 |
CAMPING/HIKING |
+
$15.00/M
|
| 5,086 |
EXTREME SPORTS |
+
$15.00/M
|
| 1,244,272 |
FISHING |
+
$15.00/M
|
| 914,205 |
GOLF |
+
$15.00/M
|
| 176,349 |
HORSEBACK RIDING |
+
$15.00/M
|
| 1,061,293 |
HUNTING |
+
$15.00/M
|
| 283,932 |
MOTORCYCLING |
+
$15.00/M
|
| 10,281 |
TEAM SPORTS |
+
$15.00/M
|
| 268,085 |
RUNNING/JOGGING |
+
$15.00/M
|
| 24,071 |
SKIING |
+
$15.00/M
|
| 2,503 |
SOCCER |
+
$15.00/M
|
| 78,959 |
TENNIS |
+
$15.00/M
|
| 2,476,335 |
TRAVEL |
+
$15.00/M
|
| 68,153 |
AEROBIC EXERCISE |
+
$15.00/M
|
| 1,533,789 |
WALKING EXERCISE |
+
$15.00/M
|
| 53,423 |
SCUBA DIVING |
+
$15.00/M
|
| 394,398 |
SPORTY LIVING |
+
$15.00/M
|
| 44,015 |
WATER SPORTS |
+
$15.00/M
|
|
|
|
A unique consumer group, these individuals are in their golden years but remain young at heart. The presence of a grandchild ranks high on their list of priorities and this helps keep them active. As well, vigorous and exciting hobbies keep them occupied when they aren’t spoiling the youngsters. This market, mostly retired, has plenty of time to spend the money they’ve saved through a lifetime of working and cash in on their investments. Since they’re still active, they want to experience the many things that life has to offer and have no problem spending the money to do so. Perfect candidates for travel opportunities as well as any products or services related to their hobbies or that can help them stay active and enjoy this prime time of their life. Additionally, their grandchildren are often the focus of their generosity, making this group an excellent market for mail order toys, clothing or any products that will help them indulge the family’s youngest generation.
This list is exclusively managed by Datamatrix Lists. Make sure you get the real thing by insisting your broker order from Datamatrix Lists or by going to www.datamatrixlists.com. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| AGE |
$7.00/M |
| ETHNICITY |
$15.00/M |
| GENDER/SEX |
$10.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$15.00/M |
| HOME VALUE |
$15.00/M |
| INCOME SELECT |
$7.00/M |
| LIFESTYLE SELECT |
$15.00/M |
| MARITAL STATUS |
$10.00/M |
| NET WORTH |
$30.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$50.00/F |
| FTP |
$75.00/F |
|