Young at Heart - Active Grandparents Mailing List

A listing of grandparents who partake in active hobbies. 30% BROKER COMMISSION!

SEGMENTS COUNTS THROUGH 12/01/2025
3,854,752 TOTAL UNIVERSE / BASE RATE $70.00/M
  30 DAY HOTLINE     + $15.00/M
  3 MONTH HOTLINE     + $10.00/M
  6 MONTH HOTLINE     + $5.00/M
  INTERESTS:    
 232,389 BIKING     + $15.00/M
 378,510 BOATING/SAILING     + $15.00/M
 945,716 CAMPING/HIKING     + $15.00/M
 5,086 EXTREME SPORTS     + $15.00/M
 1,244,272 FISHING     + $15.00/M
 914,205 GOLF     + $15.00/M
 176,349 HORSEBACK RIDING     + $15.00/M
 1,061,293 HUNTING     + $15.00/M
 283,932 MOTORCYCLING     + $15.00/M
 10,281 TEAM SPORTS     + $15.00/M
 268,085 RUNNING/JOGGING     + $15.00/M
 24,071 SKIING     + $15.00/M
 2,503 SOCCER     + $15.00/M
 78,959 TENNIS     + $15.00/M
 2,476,335 TRAVEL     + $15.00/M
 68,153 AEROBIC EXERCISE     + $15.00/M
 1,533,789 WALKING EXERCISE     + $15.00/M
 53,423 SCUBA DIVING     + $15.00/M
 394,398 SPORTY LIVING     + $15.00/M
 44,015 WATER SPORTS     + $15.00/M
DESCRIPTION

A unique consumer group, these individuals are in their golden years but remain young at heart. The presence of a grandchild ranks high on their list of priorities and this helps keep them active. As well, vigorous and exciting hobbies keep them occupied when they aren’t spoiling the youngsters. This market, mostly retired, has plenty of time to spend the money they’ve saved through a lifetime of working and cash in on their investments. Since they’re still active, they want to experience the many things that life has to offer and have no problem spending the money to do so. Perfect candidates for travel opportunities as well as any products or services related to their hobbies or that can help them stay active and enjoy this prime time of their life. Additionally, their grandchildren are often the focus of their generosity, making this group an excellent market for mail order toys, clothing or any products that will help them indulge the family’s youngest generation.

This list is exclusively managed by Datamatrix Lists. Make sure you get the real thing by insisting your broker order from Datamatrix Lists or by going to www.datamatrixlists.com.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, LIFESTYLE QUESTIONNAIRE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
AGE   $7.00/M
ETHNICITY   $15.00/M
GENDER/SEX   $10.00/M
GEO SELECT   $5.00/M
HOME OWNER   $15.00/M
HOME VALUE   $15.00/M
INCOME SELECT   $7.00/M
LIFESTYLE SELECT   $15.00/M
MARITAL STATUS   $10.00/M
NET WORTH   $30.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $50.00/F
FTP  $75.00/F
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