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              |  | COUNTS THROUGH 07/01/2025 |  |  |  
          | 1,883,125 | TOTAL UNIVERSE / BASE RATE | $70.00/M |  
          |  | 30 DAY HOTLINE | + 
      $15.00/M |  
          | 715,766 | 3 MONTH HOTLINE | + 
      $10.00/M |  
          | 1,033,967 | 6 MONTH HOTLINE | + 
      $5.00/M |  
          | 80,997 | BICYCLING/MOUNTAIN BIKING | + 
      $15.00/M |  
          | 295,378 | BOATING/SAILING | + 
      $15.00/M |  
          | 439,789 | CAMPING/HIKING | + 
      $15.00/M |  
          | 467,987 | FISHING | + 
      $15.00/M |  
          | 876,321 | HUNTING | + 
      $15.00/M |  
          | 159,833 | MOTORCYCLING | + 
      $15.00/M |  
          | 367,953 | RECREATIONAL VEHICLES | + 
      $15.00/M |  
          | 120,733 | RUNNING | + 
      $15.00/M |  
          | 126,935 | SKIING | + 
      $15.00/M |  
          | 467,833 | WALKING(EXERCISE) | + 
      $15.00/M |  
          | 196,798 | WILDLIFE/ENVIRONMENT | + 
      $15.00/M |  
          | 89,655 | EQUESTRIAN | + 
      $15.00/M |  
          | 68,936 | AEROBICS | + 
      $15.00/M |  
          | 29,141 | SCUBA DIVING | + 
      $15.00/M |  
          | 658,112 | GOLF | + 
      $15.00/M |  
          | 993,211 | INCOME SELECT | + 
      $10.00/M |  
        
        
          |  |  
          | With minimum income of over $75,000, these active and often adventurous consumers enjoy spending their free time in the great outdoors. Always willing to try something new, this group spends their substantial discretionary income on anything that can help them pursue their interests and remain active. Even when stuck inside, they are constantly researching their hobbies and looking for new activities to participate in. This group enjoys everything from camping, hiking, hunting and skiing to jogging, motorcycling, recreational vehicles and travelling. These wealthy adventurers are perfect candidates for trip offers, sporting equipment and outdoor gear, sports utility vehicles, boats, all terrain vehicles, RVs, etc. They are also a prime market for insurance and investment offers, credit cards, and loans to cover their big ticket purchases. This list is exclusively managed by Datamatrix Lists. Make sure you get the real thing by insisting your broker order from Datamatrix Lists or by going to www.datamatrixlists.com.   |  | 
        
          
            | POPULARITY: |  98 |  
            | MARKET: | CONSUMER |  
            | CHANNELS: |   |  
            | SOURCE: | MULTI SOURCED, COMPILED LISTS, LIFESTYLE QUESTIONNAIRE |  
            | PRIVACY: | UNKNOWN |  
            | DMA?: | NO |  
            | STATUS: | STANDARD PROVIDER |  
            | GEO: | USA |  
            | GENDER: | 40% FEMALE 60% MALE |  
          
          
            |  |  
            | $200K+ | $15.00/M |  
            | $250K+ | $15.00/M |  
            | $400K+ | $15.00/M |  
            | $500K+ | $20.00/M |  
            | AGE | $7.00/M |  
            | AGE OF CHILDREN | $15.00/M |  
            | ETHNICITY | $15.00/M |  
            | GENDER/SEX | $10.00/M |  
            | GEO SELECT | $5.00/M |  
            | HOME OWNER | $15.00/M |  
            | HOME VALUE | $15.00/M |  
            | LIFESTYLE |  |  
            | MAIL ORDER BUYER | $15.00/M |  
            | MARITAL STATUS | $10.00/M |  
            | NET WORTH | $25.00/M |  
            | OCCUPATION | $15.00/M |  
            | PRESENCE OF CHILDREN | $10.00/M |  
          
          
            | ADDRESSING |  
            | KEY CODING | $3.00/M |  
            | EMAIL | $50.00/F |  
            | FTP | $75.00/F |  |