Kids who go to summer camp...Pre-School age to Teens. Their families are generally more affluent. The parents tend to indulge the kids and themselves in many of life's "extras".
They earn more money ($72,110 average income) and are not afraid to spend on themselves and their children. Select Pre-School, Grade School or Junior High School by age range (0-3, 4-6, 7-9, 10-12, 13-18).
Source: Direct Mail, Surveys and Mall Intercepts |