|
COUNTS THROUGH 07/01/2025 |
|
|
12,699,025 |
TOTAL UNIVERSE / BASE RATE |
$70.00/M |
|
30 DAY HOTLINE |
+
$15.00/M
|
4,528,946 |
3 MONTH HOTLINE |
+
$10.00/M
|
7,972,180 |
6 MONTH HOTLINE |
+
$5.00/M
|
998,460 |
BOOK READING |
+
$15.00/M
|
3,291,988 |
DVD/VIDEO |
+
$15.00/M
|
253,134 |
CABLE TV VIEWING |
+
$15.00/M
|
5,371,464 |
CRAFTS |
+
$15.00/M
|
7,766,688 |
COOKING |
+
$15.00/M
|
6,599,181 |
GARDENING |
+
$15.00/M
|
8,167,739 |
HOME DECOR |
+
$15.00/M
|
8,927,477 |
PERSONAL COMPUTER |
+
$15.00/M
|
468,665 |
VIDEO GAME PLAYERS |
+
$15.00/M
|
4,923,871 |
KNITTING |
+
$15.00/M
|
5,994,782 |
SEWING |
+
$15.00/M
|
356,446 |
BOARD GAMES/PUZZLES |
+
$15.00/M
|
785,629 |
WINE |
+
$15.00/M
|
11,341,092 |
HOME WORKSHOP |
+
$15.00/M
|
2,121,704 |
RELIGIOUS READING |
+
$15.00/M
|
748,109 |
COLLECT STAMPS |
+
$15.00/M
|
1,628,027 |
COLLECT COINS |
+
$15.00/M
|
1,626,612 |
COLLECT ANTIQUES |
+
$15.00/M
|
333,092 |
COLLECT ARTS |
+
$15.00/M
|
438,113 |
COMPUTER GAMES |
+
$15.00/M
|
1,109,379 |
SPECTATOR TV SPORTS |
+
$15.00/M
|
1,944,779 |
CAT OWNER |
+
$15.00/M
|
2,751,847 |
DOG OWNER |
+
$15.00/M
|
3,082,363 |
MUSIC |
+
$15.00/M
|
4,376,637 |
HOME IMPROVEMENT |
+
$15.00/M
|
|
This group of mail order buyers, with median age of 55 and average income of $75,000, is willing to spend their discretionary funds to improve their home and the time spent there. Often curled up with a good book, sipping a glass of fine wine or enjoying a new movie, this group is content spending their free time in the comfort of their own home. This puts their home life at a high priority when it comes to allocating their money, giving them no problem spending generously on home improvements and the hobbies that fill their time. Since the list is 100% mail order buyers, catalogs and other at-home methods of purchasing are the first place they turn to fill these spending needs. Sourced from surveys, questionaires and product registrations, this list provides the perfect gateway to this unique market. These consumers enjoy reading, sewing, knitting, gardening, watching movies, playing video games, home decorating, working or browsing the internet on their computer, and anything else that can be enjoyed without leaving home. Additionally, since their home is their pride and joy, they have no problem spending money to maintain the upkeep of their house and ensuring that they are the envy of their friends when it comes to home decor. This makes them a perfect market for home improvement, home appliances and electronics, landscaping, art dealers and interior decorators, as well as home insurance offers.
This list is exclusively managed by Datamatrix Lists. Make sure you get the real thing by insisting your broker order from Datamatrix Lists or by going to www.datamatrixlists.com. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$7.00/M |
DWELLING TYPE |
$15.00/M |
EDUCATION |
$15.00/M |
ETHNIC/ETHNICITY |
$15.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$15.00/M |
HOME VALUE |
$15.00/M |
INCOME SELECT |
$7.00/M |
LENGTH OF RESIDENCE |
$15.00/M |
MARITAL STATUS |
$10.00/M |
MONTHLY HOTLINE |
$15.00/M |
NET WORTH |
$30.00/M |
OCCUPATION |
$15.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
YEAR BUILT |
$15.00/M |
ADDRESSING |
KEY CODING |
$3.00/M |
EMAIL |
$50.00/F |
FTP |
$75.00/F |
|