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These strong and independent women place their children as their spending priority. This makes them a perfect market for childcare services, fun activities and trips close to home, mail-order toys and other products. Furthermore, they are constantly searching for affordable alternatives to products and services that they already use and are extremely open to trying new options. Also, since there is no male in the household, this group of consumers is often in need of services such as plumbing, carpentry, contracting, electrical and mechanical. Often in need of a little extra spending power, they are prime candidates for home and auto loans, credit cards, lines of credit and mortgages, as well as insurance offers and money-making opportunities.
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