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Reach consumers who are anticipating a move in the immediate future. These households are in the market to purchase a variety of products and services that will help them to settle into their new dwellings. Since these pre movers are selling an existing home, it is extremely likely that they will be moving into another. By selecting age, income, and a variety of demographics, marketers can move closer to determining if certain households may be upsizing or downsizing their homes due to various life events such as raising a family or nearing retirement.
This rolling 90-day file of households that have just placed their homes on the market provides a unique category of purchasers. They are ready to respond to a plethora of direct marketing packages including mortgage and insurance offers, telecommunication services, credit card mailers, home furnishing and décor catalogs, moving/storage services, home-improvement offers and so much more.
Source: Gathered from multiple real estate listings and advertisements. |
