These motivated 55+ Australian consumers responded to direct mail promotional campaign offers and asked to receive more information on the benefits of owning a Craftmatic Adjustable Bed.
These consumers then scheduled a comprehensive in-home presentation to learn more about the therapeutic benefits of adjustable bed technology including the massage and heat control options. The average purchase price of a Craftmatic bed is $5,000.
Craftmatic consumer mailing lists have a track record of working particularly well for offers such as sweepstakes and prize draws, household goods, health products, home entertainment, collectibles, charitable giving, financial services. This consumer mailing list is ideal for offers that appeal to the 50 + market. |