|
COUNTS THROUGH 04/28/2025 |
|
|
| 5,670,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 315,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 945,000 |
LAST 3 MONTHS |
+
$10.00/M
|
| 1,890,000 |
LAST 6 MONTHS |
+
$5.00/M
|
| 3,780,000 |
LAST 12 MONTHS |
NO CHARGE
|
|
|
|
Whether it is for a barbeque, picnic, or creating an outdoor retreat, the consumers who make up the Backyard Escape – Outdoor Living file treasure the time they spend in this special space. Creating a welcoming place to gather or just meditate is one way these consumers use their free time to relax from their day to day responsibilities. The Backyard Escape – Outdoor Living consumers enjoy shopping through catalogs to find unique plants, seasonal outdoor merchandise, subscribe to home and garden magazines and buy books devoted to backyard living.
Whether they use the Internet, direct mail, telephone or fax, the consumers who make up the Backyard Escape – Outdoor Living file are passionate about developing and maintaining their own backyard oasis. |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| STATE |
$5.00/M |
| ZIP/SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| CHESHIRE LABELS |
NO CHARGE |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| NTH NAME |
NO CHARGE |
| P/S LABELS |
$10.00/M |
| ZIP + 4 |
NO CHARGE |
| ZIP TAPE |
$5.00/M |
|
