The doctors’ waiting room is where many children first experience Highlights Magazine. Not many publications have the penetration into doctors’ offices like Highlights has, so it presents an excellent opportunity to reach the highest number of professionals who respond to public place offers.
These are mostly physicians and dentists subscribing to Highlights to display in their waiting rooms. Subscribers are identified by the names of the professionals.
These professionals share a commitment to children’s wellbeing academically and socially as well as physically. Serving as influential information resources for parents, they are an important audience to reach with children’s healthcare products, parenting magazines, and fitness and learning tools. They are also the business purchasing agents for their medical practices.
HFC requires PGP software and a PGP key to decrypt their names.
Highlights Public Place is a proven performer as nearly every test mailer converts into a continuation user.
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