Highlights® Continuity Book Clubs- Masterfile Mailing List

In addition to the magazine, Highlights® offers continuity puzzle book series designed to bring fun and learning to kids of all ages.

SEGMENTS COUNTS THROUGH 05/31/2025
11,191 TOTAL UNIVERSE / BASE RATE $110.00/M
  CATALOG RATE     $95.00/M
  FUNDRAISER RATE     $75.00/M
DESCRIPTION
listGraphic

Filled with puzzles, games, adventures and more, every month Highlights® continuity puzzle books provide hours of Fun With A Purpose™ for children at every age and every stage.  These continuity club members are parents who have purchased puzzle books for their children. Designed for children age 2 to 12, Highlights continuity series include Puzzlemania,™ Mathmania™, Top Secret Adventurse™, Which Way USA?™, Hidden Pictures Club™  (LET'S PLAY and EAGLE EYE) and Highlights Puzzle Buzz™.

Highlights sends new books and program kits about every five weeks. Members are free to cancel at any time and do not have to purchase a minimum number of kits.

These parents enjoy sharing new experiences with their kids and enjoy the convenience mail order offers.  They also enjoy hobbies of their own — cooking, gardening, health & fitness — and shopping for themselves — women’s apparel, home furnishings and décor. Insurance, credit and financial service providers will reach adults who need to keep their families financially secure.


Additional Information:

Intros: Responded to Highlights for Children's continuity offer.  Many of these new members are unpaid as it takes 3-4 weeks to receive the first shipment and invoice.

Active Members: These are members who have made one or more payments and are actively receiving ongoing shipments.

Paid Cancels: These are members who requested to cancel their membership.  They are in good standing with Highlights.

Highlights Continuity Book Clubs Masterfile is a proven performer as nearly 1 out of every 2 test mailers convert into continuation users.

 

HFC requires PGP software and a PGP key to decrypt their names. 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 75% FEMALE 13% MALE  
SPENDING: $15.98 AVERAGE ORDER 
SELECTS
$25+ BUYERS   $21.50/M
$50+ BUYERS   $26.50/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
GENDER OF CHILD   $12.00/M
MONTHLY HOTLINE   $20.00/M
PRESENCE OF CHILDREN / CHILD AGE   $17.50/M
PRODUCT   $17.50/M
SCF   $12.00/M
STATE   $12.00/M
ZIP   $12.00/M
ADDRESSING
KEY CODING  $5.00/M
FTP  $65.00/F
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