Highlights® catalog provides its customers with quality merchandise designed to enhance the lives of children. Highlights Merchandise Buyers are extremely loyal Highlights customers. They are multi-buyers, having responded to either up-sell or cross-sell offers at various points of contact. Popular merchandise includes stencils, board games, and the Hidden Pictures Annual Book. They are primarily parents who are ordering additional products to further facilitate learning and fun for their children at home.
These parents are excellent prospects for a variety of offers. Women's apparel, children’s apparel, toys, and activity mailers will find Highlights Merchandise Buyers to be a very responsive universe. These buyers are also excellent prospects for credit card and insurance offers, as well as a variety of nonprofit appeals, especially cultural/membership and children's causes.
Highlights Merchandise Buyers is a proven performer as 1 out of every 3 test mailers convert into continuation users.
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