The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.
Business Basics prospecting lists provide B2B marketers a cost effective response to achieve maximum penetration into core markets. The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators. Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.
TBC (The Business Connection) - HR, Personnel And Office Management is a comprehensive prospecting pool of HR Executives across the United States. This file is unparalleled in depth and scope of data.
TBC - HR, Personnel And Office Management delivers the ideal prospects for an array of B2B products and services including: training seminars/newsletters, front and back-end office supplies, office furniture, business apparel, technology publishing, computer hardware and software, and financial services/credit cards. |
