CONSUMER CENTRIC BOOK BUYERS READING ENTHUSIASTS Mailing List

Reach the Book Buyer and Reading Enthusiasts who purchase and read a variety of quality books and publications. These bookworms tend to purchase multiple types of books in a vast array of different categories making these consumers appeal to the mass marketer.

SEGMENTS COUNTS THROUGH 11/05/2019
14,280,873 TOTAL UNIVERSE / BASE RATE $95.00/M
 10,000 MINIMUM EMAIL ORDER     $125.00/M
 5,000 MINIMUM POSTAL ORDER     $95.00/M
  AGE     + $10.00/M
  HOUSEHOLD INCOME     + $10.00/M
  GENDER     + $10.00/M
  ETHNICITY (ALL ORDERS)     + $10.00/M
  LIFESTYLE SELECT (ALL ORDERS)     + $10.00/M
  MAIL ORDER BUYERS     + $20.00/M
  MARITAL STATUS     + $10.00/M
  PRESENCE OF CHILDREN     + $10.00/M
DESCRIPTION
listGraphic

Reach the Book Buyer and Reading Enthusiasts who
purchase and read a variety of quality books and
publications. These bookworms tend to purchase
multiple types of books in a vast array of
different categories making these consumers
appeal to the mass marketer.

Reading:
Adult Literature
Audio & Technology
Children
Classics
Cooking
Comics
Educational
Fiction
Finical
Magazines and Newspapers
Non- Fiction
Novels
Romance
Science Fiction
Mystery

Active responders consisting of individuals at a
home address who have purchased or responded to
online and offline offers in a variety of
categories.

100% Opt-in CAN SPAM compliant

Tracking includes delivered, opens, clicks for
all links.

Reuse and net name are available.

Full copy and creative is due 3 - 5 business days
prior to testing, once tests are approved launch
date will be as determined.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: COMPILED LISTS, MULTI-SOURCE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
CD-ROM (FLAT FEE)  $50.00/M
MODEM/FTP/BBS (FLAT FEE)  $50.00/M
REUSE  
SPLIT RUN  
SPLIT RUN (FLAT FEE)  
SUPPRESSION (FLAT FEE)  $275.00/M
TRANSMISSION (FLAT FEE)  $250.00/M
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