Consumer Centric - Hispanic Americans targets
the Latin population living in the United
States. A large segment of the file reaches
Spanish speaking as a 1st language and the other
segment of the file reaches Spanish speaking as
a 2nd language.
In the Latino community spending is on the rise
and these consumers seek products and services
that support their individual or family needs.
They purchase books, music, videos, apparel,
food and other products from their Hispanic
background. Additionally, they purchase
products and services that are not related to
the Hispanic culture.
Active responders consisting of individuals at a
home address who have purchased or responded to
online and offline offers in a variety of
categories.
100% Opt-in CAN SPAM compliant
Tracking includes delivered, opens, clicks for
all links.
Reuse and net name are available.
Full copy and creative is due 3 - 5 business days
prior to testing, once tests are approved launch
date will be as determined. |
