|
COUNTS THROUGH 11/05/2019 |
|
|
| 1,340,185 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 10,000 |
MINIMUM EMAIL ORDER |
$125.00/M
|
| 5,000 |
MINIMUM POSTAL ORDER |
$95.00/M
|
| |
AGE |
+
$10.00/M
|
| |
HOUSEHOLD INCOME |
+
$10.00/M
|
| |
GENDER |
+
$10.00/M
|
| |
ETHNICITY (ALL ORDERS) |
+
$10.00/M
|
| |
LIFESTYLE SELECT (ALL ORDERS) |
+
$10.00/M
|
| |
MAIL ORDER BUYERS |
+
$20.00/M
|
| |
MARITAL STATUS |
+
$10.00/M
|
| |
PRESENCE OF CHILDREN |
+
$10.00/M
|
|
|
The senior citizens market (age 65+) is now
embracing the Internet. These trend setting
savvy seniors enjoy various activities on the
web from shopping to making travel plans. They
also seek products and services that cater to
their mature age group and many have the leisure
time to pursue their interest and hobbies. These
prospects have the discretionary income to
pursue what they desire.
Active responders consisting of individuals at a
home address who have purchased or responded to
online and offline offers in a variety of
categories.
100% Opt-in CAN SPAM compliant
Tracking includes delivered, opens, clicks for
all links.
Reuse and net name are available.
Full copy and creative is due 3 - 5 business days
prior to testing, once tests are approved launch
date will be as determined. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, MULTI-SOURCE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| CD-ROM (FLAT FEE) |
$50.00/M |
| MODEM/FTP/BBS (FLAT FEE) |
$50.00/M |
| REUSE |
|
| SPLIT RUN |
|
| SPLIT RUN (FLAT FEE) |
|
| SUPPRESSION (FLAT FEE) |
$275.00/M |
| TRANSMISSION (FLAT FEE) |
$250.00/M |
|
