YOUNG AMERICANS GEN Y BY CREDIT CARD Mailing List

The Gen – Y generation makes up the next largest marketing group after the baby boomers. They grew up with cable TV, video games and home computers. They are very savvy consumers who were raised with many modern advantages previous generations did not have. They are very brand loyal and look for value and quality when they make their purchases. The credit card holders here are selectable by MasterCard, Visa, American Express, Discover, Retail Card Holders and Gas/Oil Card Holders. They are very conscious of keeping their good credit standing. These consumers should be strong prospects for credit card mailers, travel, catalog, retail, magazine subscribers and book buyers to name a few.

SEGMENTS COUNTS THROUGH 04/28/2025
4,800,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 187,450 MONTHLY HOTLINE     + $20.00/M
 562,350 3 MONTH HOTLINE     + $10.00/M
 1,124,700 6 MONTH HOTLINE     + $5.00/M
 2,249,400 12 MONTH HOTLINE     NO CHARGE
DESCRIPTION

The Gen – Y generation makes up the next largest marketing group after the baby boomers. They grew up with cable TV, video games and home computers. They are very savvy consumers who were raised with many modern advantages previous generations did not have. They are very brand loyal and look for value and quality when they make their purchases.

 

The credit card holders here are selectable by MasterCard, Visa, American Express, Discover, Retail Card Holders and Gas/Oil Card Holders. They are very conscious of keeping their good credit standing. These consumers should be strong prospects for credit card mailers, travel, catalog, retail, magazine subscribers and book buyers to name a few.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 50% FEMALE 50% MALE  
SELECTS
12 MONTH HOTLINE   NO CHARGE
18 MONTH HOTLINE   $5.00/M
24 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
AGE OF CHILDREN   $5.00/M
CHILDS AGE RANGE SELECT   $5.00/M
COUNTY   $5.00/M
CREDIT CARDS   
DATE OF BIRTH   $5.00/M
DWELLING TYPE   $5.00/M
ETHNICITY   $5.00/M
FTP   
GENDER OF CHILD   $5.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $5.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
INCOME RANGE   $5.00/M
INCOME SELECT   $5.00/M
LENGTH OF RESIDENCE   $5.00/M
MONTHLY HOTLINE   $20.00/M
NUMBER OF CHILDREN   $5.00/M
ONE NAME PER SITE   NO CHARGE
PHONE NUMBER   $20.00/M
PRESENCE OF CHILDREN   $5.00/M
SCF   $5.00/M
STATE   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
DISKETTE  $50.00/F
EMAIL  $50.00/F
KEYING  NO CHARGE
NTH NAME  
P/S LABELS  $10.00/M
RUN CHARGE  $10.00/M
ZIP + 4  NO CHARGE
ZIP TAPE  $5.00/M
RELATED LISTS
GEN-Y TECHI TRAIL BLAZERS
PREMIUM CREDIT CARD HOLDERS
YOUNG AMERICANS GEN Y POP CULTURE
GENERATION NATION = Y BORN 1977-1994
AMERICAN PLATINUM - GOLD AND PLATINUM CREDIT CARD HOLDERS
RUN IT AGAIN - CREDIT CARD HOLDERS
WEALTHMASTER™ CREDIT CARD INCENTIVE DATABASE
BOOMER NATION - CRUISE PASSENGERS
ONLINE SUB-PRIME CREDIT SEEKERS
B - CREDIT SEEKERS