|
COUNTS THROUGH 04/28/2025 |
|
|
4,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
187,450 |
MONTHLY HOTLINE |
+
$20.00/M
|
562,350 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,124,700 |
6 MONTH HOTLINE |
+
$5.00/M
|
2,249,400 |
12 MONTH HOTLINE |
NO CHARGE
|
|
The Gen – Y generation makes up the next largest marketing group after the baby boomers. They grew up with cable TV, video games and home computers. They are very savvy consumers who were raised with many modern advantages previous generations did not have. They are very brand loyal and look for value and quality when they make their purchases.
The credit card holders here are selectable by MasterCard, Visa, American Express, Discover, Retail Card Holders and Gas/Oil Card Holders. They are very conscious of keeping their good credit standing. These consumers should be strong prospects for credit card mailers, travel, catalog, retail, magazine subscribers and book buyers to name a few. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
12 MONTH HOTLINE |
NO CHARGE |
18 MONTH HOTLINE |
$5.00/M |
24 MONTH HOTLINE |
$5.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
AGE OF CHILDREN |
$5.00/M |
CHILDS AGE RANGE SELECT |
$5.00/M |
COUNTY |
$5.00/M |
CREDIT CARDS |
|
DATE OF BIRTH |
$5.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$5.00/M |
FTP |
|
GENDER OF CHILD |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
HOUSEHOLD INCOME SELECT |
$5.00/M |
INCOME RANGE |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
NUMBER OF CHILDREN |
$5.00/M |
ONE NAME PER SITE |
NO CHARGE |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
KEYING |
NO CHARGE |
NTH NAME |
|
P/S LABELS |
$10.00/M |
RUN CHARGE |
$10.00/M |
ZIP + 4 |
NO CHARGE |
ZIP TAPE |
$5.00/M |
|