Hoffman Media Lifestyle Masterfile Mailing List

Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read

SEGMENTS COUNTS THROUGH 02/28/2025
228,825 TOTAL UNIVERSE / BASE RATE $115.00/M
 171,657 12 MONTH SUBSCRIBERS     $115.00/M
 15,152 1 MONTH SUBSCRIBERS     + $10.00/M
 47,948 3 MONTH SUBSCRIBERS     + $5.00/M
 88,209 EXPIRES     $75.00/M
  FUNDRAISER RATE     $75.00/M
  CATALOG RATE     $85.00/M
DESCRIPTION
listGraphic

Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

 

The winning combination of these titles offers the mailer a unique mix of women selectable by interest, buying habit, age, income, lifestyle and more! Test them for publications, insurance, home decor, cooking, catalog, fundraising and travel!

 

ADDITIONAL NOTES
Average Income: $94K

Average Age: 55

Avg. Home Value: $270K

 

Interest Categories: $10/M

Cooking: Taste of The South, Southern Lady, Tea Time, Louisiana Cookin', Bake From Scratch

 

Home Entertainment: Victoria, Tea Time, Southern Home, Cottage Journal

 

Telemarketing is not available.

Updated quarterly.


UNIT OF SALE
$21.25

 

Inquire for additional enhanced selects available.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 95% FEMALE 5% MALE  
SPENDING: $21.25 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $5.00/M
AGE   $16.00/M
AGE OF CHILDREN   $16.00/M
BUYING HABIT   
COOKING   
CREDIT CARD BUYERS   $10.00/M
GENDER/SEX   $6.00/M
HOME ENTERTAINMENT   
HOTLINE   $10.00/M
INCOME SELECT   $16.00/M
INTEREST   $16.00/M
INTEREST CATEGORIES   $10.00/M
LIFESTYLE   $16.00/M
PAID   $7.00/M
RELIGION/RELIGIOUS   $16.00/M
SCF   $6.00/M
SOURCE   $10.00/M
STATE   $6.00/M
THE HOFFMAN MEDIA MASTERFILE   
ZIP   $6.00/M
ZIP TAPE   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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