Hoffman Media Masterfile Mailing List

Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

SEGMENTS COUNTS THROUGH 02/28/2025
228,825 TOTAL UNIVERSE / BASE RATE $115.00/M
 15,152 1 MONTH SUBSCRIBERS     + $10.00/M
 47,948 3 MONTH SUBSCRIBERS     + $5.00/M
 97,853 6 MONTH SUBSCRIBERS     $115.00/M
 171,657 12 MONTH SUBSCRIBERS     $115.00/M
 88,209 EXPIRES     $75.00/M
 1,017 ACTIVE CANADIAN SUBSCRIBERS     $350.00/F
  CATALOG RATE     $85.00/M
  FUNDRAISER RATE     $75.00/M
  CATALOG RATE     $85.00/M
DESCRIPTION
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Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

 

The winning combination of these titles offers the mailer a unique mix of upscale women who are receptive prospects for a variety of offers. Test them for publications, insurance, home decor, cooking, catalog, fundraising and travel!

 

ADDITIONAL NOTES 

Average Age: 55

Average Income: $94K

Average Home Value: $270K

 

Additional Selects:

Interest Categories $16/M

 

Cooking: Taste of The South, Southern Lady, Tea Time, Southern Lady Classics, Louisiana Cookin', Bake From Scratch

Home Entertainment: Victoria, Tea Time, Southern Lady, Cottage Journal, Southern Home

 

Telemarketing is not available.

 

UNIT OF SALE

$21.25 AVERAGE

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL , 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 95% FEMALE 4% MALE  
SPENDING: $21.25 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $10.00/M
3 MONTH HOTLINE   $5.00/M
GENDER/SEX   $6.00/M
INTEREST   $16.00/M
PAID   $7.00/M
SCF   $6.00/M
SOURCE   $10.00/M
STATE   $6.00/M
ZIP   $6.00/M
ZIP TAPE   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
RELATED LISTS
VICTORIA MAGAZINE
WILAND PUBLISHING/SUBSCRIBER DATABASE
TV GUIDE
CONSUMER REPORTS
TEA TIME MAGAZINE
SMITHSONIAN MAGAZINE
THE SATURDAY EVENING POST
GARDEN AND GUN ACTIVE SUBSCRIBERS
VERANDA
TASTE OF THE SOUTH