American Boat Owners Mailing List Mailing List

Get access to individuals who currently own one or several boats. With such a High abundance of expendable income, they are considered to be strong candidates for many types of offers.

SEGMENTS COUNTS THROUGH 05/02/2025
5,461,009 TOTAL UNIVERSE / BASE RATE $65.00/M
 2,563,102 PHONE     + $10.00/M
 4,031,744 EMAIL     + $45.00/M
DESCRIPTION

Description Summary
Dive into a sea of opportunity with the nation’s most accurate database of Boat Owners. This meticulously compiled mailing list of boat owners is the bridge that connects you directly to a niche, affluent demographic that boasts significant investment in the boating lifestyle. This comprehensive database is not just a list; it’s your direct line to high-value customers with the disposable income to match their passion for the seas. Our Boat Owners database stands as a beacon for marketers striving to reach a deeply engaged, lifestyle-driven audience. It’s crafted with precision, offering detailed insights that include boat hull type, length, and propulsion type (inboard, outboard, or both). These specifics are more than just data points; they’re reflections of the owner’s lifestyle and, often, an indicator of wealth and disposable income, providing an unparalleled edge in targeted marketing strategies.

 

How Our Data Is Compiled
The depth and accuracy of our database stem from our relentless pursuit of the most reliable sources. We aggregate data from a wide spectrum of online and offline public and proprietary sources, including state and federal boat registrations, Coast Guard registries, lifestyle surveys, self-reported surveys, and detailed purchase histories. Our dedication to quality is further demonstrated by our monthly comprehensive verification process against the National Change of Address (NCOA) file, ensuring the utmost accuracy and reliability. Plus, with CASS certification, you are guaranteed an additional layer of precision in address accuracy

 

Consider The Facts
• Americans spend $49.3 billion on boats, marine products, and services each year.
• Florida, Texas, and Michigan have the highest boat sales

 

Recommended Usage
Our Boat Owners Mailing List is the perfect tool for maritime shops, marine suppliers, boat part manufacturers, fishing supply shops, insurance companies and more.

 

Popular Selections
Age
Gender
Geography
Income
Occupation
Boat Hull Type
Boat Length
Boat Propulsion Code

 

 

Total #   of Records   5,263,265
     
Boat Fuel    
0 Unknown 2,545,394
1 Gasoline 2,663,585
2 Diesel 54,286
Total   5,263,265
     
Boat Hull Material    
0 Unknown 1,060,265
1 Aluminum 1,373,431
2 Steel 17,477
3 Wood 51,110
4 Fiberglass / Plastic 2,676,580
5 Concrete 74,700
6 Inflatable 9,694
7 Glass 8
Total   5,263,265
     
Boat Hull Shape    
0 Unknown 4,948,698
1 Monohull 309,897
2 Catamaran 3,721
3 Trimaran 676
4 Twin Hull 273
Total   5,263,265
     
Boat Length See Boat Length tab 4,707,702
     
Boat Make   4,475,346
     
Boat Number of Vehicles    
1   2,261,204
2   1,706,828
3   488,004
4   424,340
5   128,030
6   128,766
7   40,061
8   40,776
9   13,995
10   31,261
Total   5,263,265
     
Boat Propulsion    
0 Unknown 1,604,663
1 Outboard 2,588,871
2 Inboard 585,443
3 Inboard/Outboard 416,928
4 Sail 44,603
5 Steam 4,968
7 Jet 17,789
Total   5,263,265
     
Boat Size    
0 Unknown Length 555,563
1 Length of less than 16 feet 1,720,659
2 Length of 16 feet to less than 26 feet 2,457,551
3 Length of 26 feet to less than 40 feet 400,132
4 Length of 40 feet to less than 65 feet 119,787
5 Length of 65 feet and larger 9,573
Total   5,263,265
     
Boat Transaction Date See Boat Transaction Date Tab 257,933
     
Boat Transaction Type    
C Change of Ownership 468
O Other  
R Registered  
U Unknown 5,262,797
Boat Transaction Type   5,263,265
     
Boat Type    
0 Unknown 1,865,926
1 Open Boat 2,401,165
2 Cabin Cruiser 178,337
3 Cruising Houseboat 5,553
5 Personal Watercraft 257,516
6 Sailboat 419,540
7 Canoe / Kayak 99,187
8 Pontoon 36,041
Total   5,263,265
     
Boat Use    
0 Unknown 400,919
1 Pleasure 4,797,771
2 Livery 4,982
3 Dealer 473
4 Manufacturer 11
5 Commercial Fishing 45,294
6 Commercial Passenger 11,904
7 Tug 415
9 Official 1,496
Total   5,263,265
     
Boat Validation Date See Boat Validation Tab 257,933
     
Boat Vin   80,789
     
Boat Year See Boat Year tab 5,003,417
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, TELEMARKETING, LIFESTYLE QUESTIONNAIRE, MULTI SOURCED, DIRECT RESPONSE, INTERNET/ON-LINE, OPT-IN E-MAIL, PUBLICATIONS, MASTERFILE ENHANCED, BUYERS, MEMBERSHIP, RETAIL/POP, CATALOG 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
BOAT HULL MATERIAL   
BOAT HULL SHAPE   
BOAT HULL TYPE   $15.00/M
BOAT LENGTH   $15.00/M
BOAT NUMBER OF VEHICLES   
BOAT PROPULSION CODE   $15.00/M
BOAT SIZE   
BOAT TRANSACTION TYPE 1   
BOAT TRANSACTION TYPE 2   
BOAT TYPE   $15.00/M
BOAT USE   
BOAT VALIDATION DATE   
GENDER   $10.00/M
GEOGRAPHY   $5.00/M
INCOME   $10.00/M
OCCUPATION   
ADDRESSING
KEY CODING  $5.00/M
A/B SPLIT  $100.00/F
CARRIER ROUTE  
CDROM  $75.00/F
EMAIL  $50.00/F
HTML CREATIVE  $395.00/F
NTH NAME  
RUN CHARGE  $10.00/M
ZIP + 4  
RELATED LISTS
MILESTONES BOAT & YACHT OWNERS DATABASE
BOAT OWNERS
FACILITIES MANAGERS
HIGHLIGHTS® CONTINUITY BOOK CLUBS- MASTERFILE
CC360 MEN'S APPAREL BUYERS
LIFTBASE CONSUMER MASTERFILE
ALLIANT DIRECT AUDIENCES - PRODUCT TYPE MASTERFILE
MEN'S HEALTH MAGAZINE
HIGHLIGHTS® WOMEN'S MASTERFILE
JEWISH BOOK CLUB - MASTERFILE