NEW PARENTS TODAY Mailing List

These active new mothers and fathers are the proud parents of a newborn within the last 12 months.

SEGMENTS COUNTS THROUGH 05/06/2025
528,645 TOTAL UNIVERSE / BASE RATE $85.00/M
 127,963 NEW PARENT / UP TO 6 MONTHS     + $5.00/M
 163,212 NEW PARENT /7-9 MONTHS     + $5.00/M
 235,876 NEW PARENT /10-12 MONTHS     + $5.00/M
 72,164 QUARTERLY HOTLINE     + $5.00/M
 73,160 TELEPHONES     + $25.00/M
DESCRIPTION

Being a first-time parent has been compared to experiencing no other greater joy in the world.  These active new mothers and fathers are the proud parents of a newborn within the last 12 months.  The incredible amount of love, care and nurturing that begins from the first day of their baby’s life will change the lives of these parents forever!    As such, they are often in the market for major purchases such as a new home or vehicle, as well as other purchases including new furnishings, children’s apparel, life insurance, investment options and more.

 

Additionally:

100% are email/internet users

More than 60% are homeowners

More than 60% are married

Nearly 70% are  mail-order buyers

Inquire for email address availability and pricing.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, BIRTH RECORDS, CHILDRENS PRODUCT WARRANTIES, SUR 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 30% FEMALE 55% MALE  
SELECTS
3 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOME OWNER   $7.00/M
INCOME SELECT   $5.00/M
LIFESTYLE SELECT   $15.00/M
MARITAL STATUS   $7.00/M
MOB   $10.00/M
PHONE NUMBER   $25.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $75.00/F
RELATED LISTS
PUBLISHERS CLEARING HOUSE MERCHANDISE BUYERS
BEFORE THE STORK ARRIVES - PRENATAL
CATALOG SHOPPER/MULTI-BUYERS
CHANNELS
SHOPPER'S VOICE U.S. - MASTERFILE
PARENTS THE FIRST YEAR SAMPLER
ALLIANT DIRECT AUDIENCES - MODELING
NEW AND EXPECTING PARENTS
CONSUMER MASTERFILE POWERED BY DATALINE
PRE-NATAL/ NEW MOTHERS FROM...AMERICAN HEALTH CENSUS