Rural Towns & Farm Lifestyles Mailing List

TARGETED RURAL CONSUMERS THAT HAVE BEEN IDENTIFIED BY HOUSEHOLD-BASED SEGMENTATION METHODS, WHICH CLUSTER SIMILAR LIFESTYLES, DEMOGRAPHIC BEHAVIORS AND CULTURES OF AMERICAN FARMERS.

SEGMENTS COUNTS THROUGH 04/30/2025
5,398,334 TOTAL UNIVERSE / BASE RATE $55.00/M
 5,398,334 RURAL MASTERFILE     $55.00/M
 800,127 AGRARIANS     + $10.00/M
 121,191 SNOW PLOUGHS     + $10.00/M
 508,562 HINTERLANDS     + $10.00/M
 1,611,144 BACKPATCHES     + $10.00/M
 390,187 COAL & COPPER     + $10.00/M
 1,830,494 RESURGENCE     + $10.00/M
  6 MONTH HOTLINE     + $5.00/M
  3 MONTH HOTLINE     + $10.00/M
  1 MONTH HOTLINE     + $15.00/M
  EMAIL ADDRESSES INQUIRE    
  FILE UPDATES MONTHLY INQUIRE FOR COUNTS    
DESCRIPTION

AGRARIANS RANK SECOND IN AGRIBUSINESS RANGING FROM FARMING TO CATTLE RANCHING, SHEEP HERDING AND FORESTRY. THEY RANK SECOND FOR LIVING IN LOW DENSITY AREAS, 11+ YEARS OF TENURE, HIGH SCHOOL EDUCATION, GERMAN AND SCANDINAVIAN ANCESTORY (50% OF THEIR TOTAL POPULATION) AND FOR CONCENTRATION IN THE NORTH CENTRAL REGION. THEY ALSO RANK FIRST FOR WHITE AND THIRD FOR MARRIED COUPLES.

SNOW PLOUGHS IS THE SECOND OF ALL THESE TYPES AND REPRESENTS THE LAST VESTIGE OF PURE AGRARIAN LIFESTYLE IN AMERICA. THEY REPRESENT A LONG LIST OF FIRSTS INCLUDING LOWEST POPULATION DENSITY, MOST NORTHERN, MOST MARRIED, MOST GERMAN AND SCANDINAVIAN AND MOST FARMERS. CHILDREN ARE PLENTIFUL BUT YOUTHS AGED 19 TO 24 ARE SCARCE.

HINTERLANDS ARE SCATTERED ACROSS THE NATION IN SOME 3,500 LOW DENSITY TOWNS, RANCHES AND FARMS WITH OVER HALF LOCATED IN THE UPLANDS OF THE SOUTHWEST CENTRAL, MOUNTAIN AND PACIFIC REGIONS. POPULATED MOSTLY BY WHITE, MEXICAN AND AMERICAN INDIAN FAMILIES WITH CHILDREN, ONE IN FIVE IS A FARMER OR RANCH HAND AND THE REST ARE MOSTLY BLUE COLLAR WORKERS VARIOUSLY EMPLOYED IN MINING, DRILLING AND CONSTRUCTION. WHILE THEY FALL INTO THE FOURTH INCOME QUINTILE, THEIR LIVING COSTS ARE LOW WHICH ALLOWS FOR ABOVE-AVERAGE HOME AND AUTO OWNERSHIP.

BACKPATCHES NEIGHBORHOODS GATHER OVER 5,100 TOWNS AND CROSS-ROAD VILLAGES ACROSS THE SOUTH. 75% OF ITS POPULATION RESIDES IN THE TEN STATES OF BYGONE DIXIE PLUS KENTUCKY, WEST VIRGINIA, MISSOURI AND OKLAHOMA. THEY ARE MOSTLY RUSTIC, BLUE COLLAR WORKERS WITH MINIMAL EDUCATION AND INCOMES. MANY ARE DESCENDANTS FOR THE EARLY ENGLISH, SCOTTISH AND IRISH SETTLERS OF THE REGION AND THEY STRUGGLE TO WORK IN RURAL INDUSTRIES PLAGUED BY UNEMPLOYMENT.

COAL & COPPER RANK SECOND IN NON-METRO NEIGHBORHOODS DUE TO ITS PREDOMINANT LOCATION NEAR THE NATION'S MINES, QUARRIES AND OIL FIELDS FOUND CHIEFLY IN APPALACHIA, THE ROCKIES AND SOUTHWEST. THEY ARE WHITE, MARRIED FAMILIES WITH MANY KIDS. MANY LIFESTYLE AND HOUSEHOLD DEMOGRAPHICS SELECTIONS ARE AVAILABLE - PLEASE INQUIRE. FILE AVAILABLE FOR RENTAL, OVERLAY, ANALYSIS, MODELING.

ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE ARE REQUIRED TO BE PAID IN FULL. ALL CANCELLED ORDERS, WHETHER RUN OR NOT WILL BE SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT RESPONSE, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 25% FEMALE 75% MALE  
SELECTS
1 MONTH HOTLINE   $15.00/M
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
GENDER/SEX   $6.00/M
HOUSEHOLD DEMOGRAPHICS   $10.00/M
LIFESTYLE DEMOGRAPHICS   $15.00/M
SCF   $6.00/M
STATE   $6.00/M
ZIP   $6.00/M
ADDRESSING
KEY CODING  $2.00/M
EMAIL DELIVERY  $50.00/F
FTP DELIVERY  $50.00/F
RELATED LISTS
RURAL LIFESTYLES MASTERFILE
HOMEMAKERS OF AMERICA
NATIONAL MAGAZINE EXCHANGE ACTIVE RESPONDERS
DISABLED AMERICAN VETERANS ACTIVE DONORS
TRAILER PARKS & CAMPSITES MAILING LIST
NORTH SHORE ANIMAL LEAGUE AMERICA MASTERFILE
BLAIR MASTERFILE
JERRY BAKER BOOK BUYERS MASTERFILE
DATA AXLE CONSUMER DATABASE - MODELING MASTERFILE
CLEARPOINT DIRECT U.S. BUYERS