Young families who have purchased a child related product from their cable station either via a billing enclosure or on TV. Reading and learning products are popular purchases. Not surprising, the parents buy for themselves also. Offer something they like and it's like giving them candy!
This file has been enhanced with lots of overlay data to enable smart and successful prospecting.
|
0-3 |
4-5 |
6-9 |
10-12 |
13-18 |
Boy |
19,387 |
13,127 |
12,689 |
15,879 |
20,718 |
Girl |
19,311 |
12,109 |
11,995 |
14,389 |
19,545 |
Universe: |
949,537 |
Hotline: |
76,117 |
Source: Direct Mail and Phone Surveys |