FAMILIES OF COLOR WITH CHILDREN (MOB) Mailing List

These families of color have purchased through the mail for their 2.2 children and/or themselves. Most report multi-purchases within 6 months.

SEGMENTS COUNTS THROUGH 09/01/2025
1,127,679 TOTAL UNIVERSE / BASE RATE $100.00/M
 81,759 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
listGraphic

These families of color have purchased through the mail for their 2.2 children and/or themselves. Most report multi-purchases within 6 months. Lots of categories to select.

 

Many selects including age range and gender.

 

 

 

 

Universe: 1,127,679

Hotline: 81,759

 

 

 

Source: Direct Mail and Phone Surveys

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, DIRECT MAIL AND PHONE SURVEYS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $40.58 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GENDER   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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