|
COUNTS THROUGH 05/19/2025 |
|
|
1,127,673 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
81,754 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
These families of color have purchased through the mail for their 2.2 children and/or themselves. Most report multi-purchases within 6 months. Lots of categories to select.
Many selects including age range and gender.
Universe: 1,127,673
Hotline: 81,754
Source: Direct Mail and Phone Surveys |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, DIRECT MAIL AND PHONE SURVEYS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$40.58 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GENDER |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|