|
COUNTS THROUGH 12/15/2025 |
|
|
| 1,127,695 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 81,763 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
|
These families of color have purchased through the mail for their 2.2 children and/or themselves. Most report multi-purchases within 6 months. Lots of categories to select.
Many selects including age range and gender.
Universe: 1,127,695
Hotline: 81,763
Source: Direct Mail and Phone Surveys |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, DIRECT MAIL AND PHONE SURVEYS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
| SPENDING: |
$40.58 AVERAGE ORDER |
|
|
| ADULT'S AGE RANGE |
$10.00/M |
| CHILD'S AGE RANGE |
$10.00/M |
| GENDER |
$10.00/M |
| GEO/GEOGRAPHICAL |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|