|
COUNTS THROUGH 09/04/2025 |
|
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1,233,342 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
102,399 |
LAST 30-DAY HOTLINE |
$115.00/M
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These people of color baby boomers are families with kids generally out of the house. These 45-60 have the time, money and interest to be "free birds" and do what they want to do. They have used the mail to help their leisure and activities of interest. Look at some of the great monthly selects.
Source: Direct Mail and Phone Surveys |
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MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, DIRECT MAIL AND PHONE SURVEYS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$32.32 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
MONTHLY SELECT |
|
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|