PEOPLE OF COLOR BABY BOOMERS BY INTEREST (MOB) Mailing List

These people of color baby boomers are families with kids generally out of the house. These 45-60 have the time, money and interest to be "free birds" and do what they want to do.

SEGMENTS

COUNTS THROUGH 02/15/2025

1,232,332

TOTAL UNIVERSE / BASE RATE

$100.00/M

102,393

LAST 30-DAY HOTLINE

$115.00/M

DESCRIPTION

These people of color baby boomers are families with kids generally out of the house. These 45-60 have the time, money and interest to be "free birds" and do what they want to do. They have used the mail to help their leisure and activities of interest. Look at some of the great monthly selects.

Reading	31,460
Gourmet Cooking	25,209
Home Dec	22,511
Outdoor	18,866
Garden	33,642
Travel	36,988
Sport	43,702
Donate	37,052
Dancing	25,059
Grandkids	56,789

Universe: 1,232,332

Hotline: 102,393

Source: Direct Mail and Phone Surveys

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #213590 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
PLEASE INQUIRE ABOUT REUSE
CANCELLATION FEE AT $100.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	COMPILED LISTS, DIRECT MAIL AND PHONE SURVEYS
PRIVACY:	UNKNOWN
DMA?:	NO
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	85% FEMALE 15% MALE
SPENDING:	$32.32 AVERAGE ORDER