|
COUNTS THROUGH 05/19/2025 |
|
|
1,149,625 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
97,037 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
America's craft and hobby families have 2.4 children under 18 and spend heavily on them for crafts, hobbies and education. Their purchases are in response to direct mail and they buy often for a full spectrum of offers in the convenience of their home. Many have moved in the last 6 months and are open to new time, money and lifestyle offers for themselves and their kids. They know a good offer when they see it and will take advantage of it. They trust direct marketing and are definitely better buyers. Lots of selects available.
Universe: 1,149,625
Hotline: 97,037
Source: Direct Mail |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, DIRECT MAIL |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$38.06 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$7.50/F |
FTP |
$7.50/F |
|