AFRICAN AMERICAN CRAFT/HOBBY (MOB) FAMILIES - RECENT MOVERS Mailing List

These African American craft/hobby families have 2.4 children under 13 and spend heavily on them for crafts, hobbies and education. Their purchases are in response to direct mail and they buy often for a full spectrum of offers in the convenience of their home. Many have moved in the last 6 months and are open to new time, money and lifestyle offers for themselves and their kids. They know a good offer when they see it and will take advantage of it. They trust direct marketing and are definitely better buyers. Lots of selects available.

Source: Direct Response

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