|
COUNTS THROUGH 03/11/2025 |
|
|
573,780 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
51,858 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
These African American craft/hobby families have 2.4 children under 13 and spend heavily on them for crafts, hobbies and education. Their purchases are in response to direct mail and they buy often for a full spectrum of offers in the convenience of their home. Many have moved in the last 6 months and are open to new time, money and lifestyle offers for themselves and their kids. They know a good offer when they see it and will take advantage of it. They trust direct marketing and are definitely better buyers. Lots of selects available.
Universe: 573,780
Hotline: 51,858
Source: Direct Response |
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$33.50 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|