EVantage™ Online Newspaper, Magazine & Radio Subscribers Mailing List

Online consumers spend as much time online as in front of the TV, and today the Internet is becoming the most important medium for a large segment of the American public. The average online consumer spends 14 hours a week online, which is the same amount of time they watch TV. The most intensive users of newspapers and magazines spend less time reading these publications than they do online or watching TV.

SEGMENTS COUNTS THROUGH 06/27/2025
4,000,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 2,000,000 LAST 12 MONTHS     +
 75,000 MONTHLY H/L     +
  PHONE     + $15.00/M
  GEOGRAPHY     + $5.00/M
  AGE     + $5.00/M
  INCOME     + $5.00/M
  CREDIT CARD     + $10.00/M
  INTEREST EVENT     + $10.00/M
  RECENCY     + $15.00/M
DESCRIPTION

Online consumers spend as much time online as in front of the TV, and today the Internet is becoming the most important medium for a large segment of the American public. The average online consumer spends 14 hours a week online, which is the same amount of time they watch TV. The most intensive users of newspapers and magazines spend less time reading these publications than they do online or   watching TV.

 

The Internet is displacing the use of other media such as radio, magazines and books. These online consumers are more likely to respond to advanced technology and other online media technological offers. You can select from subscribers to newspapers, magazines, radio and entertainment news.

 

SOURCE:

Direct Mail and Online

 

SELECTIONS INCLUDE:

Name/Address/Income/Geography/Age/Credit Card/Interests, etc.

 

Newspapers:         1,800,000

  Magazines:          1,500,000

  Radio:                    500,000

  Entertainment:     500,000

 

Terms:

Minimum Order is 10,000 names. Pre-Pay for all first time customers. Sample mail piece required with order. Cancellations after mail date require payment in full. 20% discount for recognized brokers. Delivery in 7 business days. This is a one-time rental only.

 

 

SUGGESTED USAGE:

Online Offers/Retail and Catalog/Credit/Home

Goods/Cruise & Travel/Electronics and

Computers

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
CREDIT CARD   $10.00/M
GEOGRAPHY   $5.00/M
INCOME   $5.00/M
INTEREST   
PHONE   $15.00/M
ADDRESSING
KEY CODING  $2.50/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
EMAIL  $25.00/F
P/S LABELS  $7.50/M
ZIP TAPE  $5.00/M
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